SGB Sports & Fitness

Sports Authority Hires Advertising Agency

Sports Authority has chosen the advertising agency Kuhl/Swaine as its partner in developing their brand and consumer engagement strategy. Chief Marketing Officer Ron Stoupa, who joined Sports Authority in late January of this year, is leading the effort..

Nike to Outfit Vanderbilt

Nike will be the exclusive apparel provider for all 15 of Vanderbilt's athletics teams through 2023, the university announced. Nike first partnered with Vanderbilt in 2014…

PeopleForBikes Launches Green Lane Survey

The Green Lane Project, a program of PeopleForBikes, has launched a survey to better understand the progress and challenges faced by any U.S. city building innovative new bike projects…

PSG’s Q4 Tops Street Estimates

Performance Sports Group, the parent of Bauer, Mission, Maverik, Cascade, Inaria, Combat And Easton, reported preliminary EPS for its fiscal fourth quarter ended May 31, that easily exceeded Wall Street's consensus estimates. Revenue growth for bot

Prana Heads to Friedrichshafen

Prana is headed to the OutDoor show in Friedrichshafen, Germany with an enhanced distribution network and new international sales team in place in Europe…

21sportsgroup Joins STMI Purchasing Cooperative

Germany's 21sportsgroup has become the latest European retail chain to join Sports Trade & Marketing International (STMI), which provides purchasing services for retailers with combined sales of about €2.1 billion…

OIA Names Amy Roberts as New Executive Director

Outdoor Industry Association (OIA) has selected its former head of government relations as its executive director. Amy Roberts will return to OIA in late July following a 43-month stint at Mountain Equipment Co-op, where she…