SGB Sports & Fitness

Implus Acquires Spenco Assets

Implus, a provider of athletic, fitness, and outdoor accessories, has acquired Spenco insole and 2nd Skin medical adhesive assets of Spenco Medical Corporation.

A Look at 2017 Street Style at the Agenda Show

The Agenda Show, held June 29-30, 2016 in Long Beach, CA, is a breeding ground for boutique sneaker, skate and surf shop retailers with a killer eye for the street styles that will define 2017. Among the retailers in attendance were Sole Classics — a Columbus, OH urban retailers notorious on social media for its highly […]

MLB Names Official Bat Sensor Partner

Blast Motion, a Carlsbad, CA company focused on innovating advanced sensor-based motion capture and swing analysis entered a multi-year deal making it the Official Bat Sensor Technology of Major League Baseball.

Puma to Sponsor Ballerinas in NY City Ballet Partnership

Puma signed a nontraditional sports partnership with the prestigious New York City Ballet (NYCB), one of the foremost dance companies in the world, as their official off-stage active wear partner. This new alliance furthers Puma’s commitment to and efforts within the women’s training category as well as in the arts and culture arena. Beginning in […]