Rock ‘n’ Roll Las Vegas Marathon Lands Snoop Dogg
Snoop Dogg will headline the 2016 Rock ‘n’ Roll Las Vegas Marathon & Half Marathon on November 13.
Mariners Partner with Russell Wilson’s Foundation
Russell Wilson’s philanthropic foundation, Why Not You, will join the Seattle Mariners for an event September 2 at Safeco Field.
Skullcandy Partners with Rock My World
Skullcandy, Inc. (SKUL), the lifestyle audio brand, partnered with Rock My World, Inc. to create RockMyRun.
Canfitpro Hosts World Fitness Expo in Toronto
The 2016 Canfitpro world fitness expo will gather fitness professionals and consumers in downtown Toronto for a four-day event, the largest fitness and wellness meeting in Canada. Canfitpro is an education provider in the Canadian fitness industry, with over 100,000 members including fitness professionals, health club operators, industry suppliers and fitness consumers. Global fitness/wellness experts […]
Nike’s Final ‘Unlimited’ Film Features Amputee Kyle Maynard
Nike, Inc. (NYSE:NKE) unveiled the final film in its “Just Do It – Nike Unlimited Campaign,” titled “Unlimited Will.”
RECALL: 5,900 Xenith Helmets
Football helmet manufacturer Xenith recalled several helmet models because the helmet shell can crack, posing a risk of head injuries to football players.
Skullcandy Inc. Still in Play
Incipio LLC extended its offer to acquire the audio brand by two weeks Wednesday amid a lackluster response and news that a rival bid had come back to life.
New Era Takes Name of Buffalo Bill’s Field
New Era will take the marquee at the Buffalo Bill’s Orchard Park Stadium, as the formerly named Ralph Wilson Stadium is renamed New Era Field.
Fitness Trackers in Happy Meals?
Yep, you heard it right. The world’s biggest hamburger fast food chain, McDonald’s, is giving away a step tracker called Step-It to their little eaters, replacing the plastic-wrapped toy coveted by young consumers.
The TJX Companies Inc. Grows Store Traffic
The off-price retailer, which owns Sierra Trading Post, kept bucking retail trends in its second quarter by luring more customers to its 3,675 stores.
Bike Maker’s Acquisition of Performance Bicycle Hints at Future DTC Strategy
Vendors going direct-to-consumer are discovering retail is a tough business. Will they fare any better by acquiring established retailers?
Fitbit Joins New York Road Runners to Support NYC Marathon
Fitbit, a leader in the connected health and fitness market, joined the New York Road Runners for a two-year partnership designed to support TCS New York City Marathon runners.
Why Giant Reebok is Challenging Small RBX Active for Sole Patents
Reebok International filed a complaint for two patent infringements with the International Trade Commission (ITC), alleging that New York-based TRB Acquisitions LLC, RBX.com LLC and Elite Performance Footwear are copying its designs.
Active Network Introduces Community-Based App
Active Network, the activity and event marketplace and data solutions provider, introduced the community-based Activex app.
New Era Signs Deal with Chivas
New Era, the sports and lifestyle headwear brand, is partnering with Club Deportivo Guadalajara, the popular Mexican soccer club.
