New Era, the sports and lifestyle headwear brand, is partnering with Club Deportivo Guadalajara, the popular Mexican soccer club.

The debut collection, launching in Mexico in August and in the U.S. later this year, celebrates 110 years of Chivas history. The collection is made up of 69 different styles and features six different logos from the club’s history.  The brand’s 59Fifty fitted cap will be featured alongside the 9Fifty Snapback, 39Thirty stretch fit and specific styles for kids and women.

“We are excited to partner with Club Deportivo Guadalajara to continue providing soccer fans in Mexico and around the world with premium headwear,” said David Perez, Country Manager of New Era in Mexico. “New Era is committed to expand its international reach, partnering with Mexico’s biggest club was a natural progression.”