SGB Sports & Fitness

Study: Consumer Groups Favor Different Olympic Sports

Consumers who are rugby fans and skiers are 154.23 percent more likely to be fans of targeted and less mainstream Olympic sports. At least that’s what Digilant, a global programmatic media company that partners with brands and agencies, found.

Converse… For Your Back?

Converse, the iconic shoe brand owned by Nike Inc. will release a capsule of water resistant gear for fall/winter ’16, which includes footwear…and apparel… and a backpack.