Tennis Industry Association Names Health & Wellness Advisor
The Tennis Industry Association (TIA) appointed Jack Groppel, an internationally recognized authority and pioneer in the science of human performance, as the health & wellness advisor for the organization.
GT Bicycles Launches User-Generated Campaign
The campaign, dubbed Fun Is Serious Business, focuses on what GT sees as the real reason everyone rides: “pure, simple, fun.”
Outdoor Brands Commit To Responsible Wool Standard
Patagonia, Eddie Bauer, REI, Vaude, Mountain Equipment Co-op, Deckers and Kathmandu have made commitments to the Responsible Wool Standard (RWS).
Nike’s Futures Orders Drop, But In A DTC World, Does It Matter?
The swoosh’s earnings easily topped Wall Street’s targets, but a slower growth rate in futures orders casts doubt from investors. CFO says the predictor doesn’t reflect what it used to.
Skechers Mobile App Aims To Speed Checkout
Skechers USA Inc. debuted a new application for Apple and Android mobile devices that is set to elevate the brand’s consumer purchase experience both for e-commerce and within retail stores.
Amazon Widens Lead As Shopping Search Engine
55 percent of consumers turned to Amazon.com first when searching for products online over the Labor Day weekend, up from 53 percent in April.
Labor Talks At West Coast Ports Could Start Early
Terminal operators and the union representing dock workers at 29 seaports have agreed to discuss extending their contact, which won’t expire until July 1, 2019.
Nike Q1 Tops Estimates, Futures Slow
Nike Inc. reported earnings in the first quarter ended August 31 that easily topped estimate on a 10 percent revenue gain on a currency-neutral basis. Futures orders gains, however, slowed notably from recent quarters.
Under Armour Signs Lacrosse Phenom Taylor Cummings
The three-time Tewaaraton award winner will be the face of Under Armour’s Women’s lacrosse business.
Puma Campaign Stars Cara Delevigne
The international model, actress and activist fronts a new women’s campaign, Do You, which aims to inspire confidence in women everywhere.
Trek Holds Global Women’s Summit
The three-day summit will serve as the kickoff event for Trek’s larger ongoing campaign to make cycling more accessible to women around the world.
CKO Kickboxing Opens Miami Gym
Fitness franchise CKO Kickboxing is set to open its first kickboxing gym in the Brickell neighborhood of Miami.
Strava And New Balance Introduce Back Half Challenge
Runners who complete the second half of a race faster than the first half and share it on Strava during the two-month campaign will receive a free pair of New Balance running shoes.
Newton Running Athletes Take On Extreme Endurance Races
Brenda Guajardo will race in Greece’s 153-mile Spartathlon and Harvey Lewis will tackle the Gobi Trail Ultra, China’s first super ultra-distance event.
PHIT America Grants Got 50,000 Kids Moving In 2016
Program highlights included doubled child activity levels, adding an average of 85 minutes of physical activity per child.
