Sports Authority Opens Four Speedo Shop-in-Shops

The four new 500+ sq. ft. premium Speedo Aquatic Zones at Sports Authority, located in the Miami and Boca Raton, FL and Balboa and Sherman Oaks, CA stores, feature Speedo’s cutting-edge swimsuits, goggles, accessories, training aids and footwear in a visually intuitive branded environment. The Zones are merchandised with a range of Speedo men’s, women’s and kids’ gear designed to highlight the 2014 fitness, performance and active recreation collections.

 

 

In a true retail first for Speedo, the Speedo Aquatic Zones are part of an expanded partnership with Sports Authority, which also unveiled an updated Speedo footprint in an additional 218 stores, marking the next step in Speedo and Sports Authority’s shared commitment to providing the best products and services to the ever-growing swim fitness community.

 

“We’ve enjoyed a long and positive partnership with Sports Authority, and we couldn’t be prouder of our new Speedo Aquatic Zones,” said Jim Gerson, President of Speedo USA, which is a division of PVH Corp. “Not only does it show Sports Authority’s belief in Speedo and Speedo products, but the new Speedo Acquatic Zones give us an opportunity to showcase our technical expertise, category-leading innovation, swim fitness know-how, and, of course, our newest gear.”

 

“We are excited to expand our partnership with Speedo to include this new shop-within-a-shop retail concept, which will offer our customers the best of the best in cutting-edge swim products,” said Stephen Binkley, Chief Merchandising Officer of Sports Authority. “The SpeedoAquatic Zones provide an elevated shopping experience for competitive and recreational athletes in the swim community and further strengthen our position as the go-to retailer for all things sporting goods.”

 

The custom retail fixtures and graphics within the Speedo Aquatic Zones are designed to be consumer-friendly. The new retail layout enables shoppers to explore and shop Speedo products by activity, including aquatic training, fitness, recreation and other water-related interests, with a mix of in-line, end-cap, four-way and wall unit displays. Dive accessories, the Learn to Swim kids water safety line, and new styles from the revamped 2014 footwear and packs collections will also be featured. The graphics and merchandising will highlight Speedo’S key technologies and its 86-year history of innovation, and will help guide visitors in finding the Speedo gear that best meets their needs.

 

“More and more people are swimming for fitness than ever before,” said Gerson. “Whether you’re racing for a record finish, swimming laps for better health or making memories at the beach, we believe the new Speedo Aquatic Zones at Sports Authority will help make every water moment better-and inspire even more people to ‘Dive In.’”

 

Speedo, the world’s leading swimwear brand, is a registered trademark of and used under license from Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH that does business as Speedo USA, holds the exclusive license from Speedo International Ltd. for North America and the Caribbean.