Sorel, a premium cold-weather boot manufacturer and wholly owned subsidiary of Columbia Sportswear Company, announced the debut of its new e-commerce website, www.sorel.com.
“The launch of Sorel.com is a great way to showcase the Sorel brand while communicating directly with consumers and creating excitement around our new, must-have fall and winter footwear collections,” said Katherine Lane, marketing manager for Sorel. “Sorel.com was designed to be a powerful tool for building and driving consumer demand across all of the brand's sales channels, and we're excited to now be able to introduce consumers to all of Sorel's styles online.”
New features on the Sorel.com website include:
— The ability to filter products by type, size, color, price or temperature
— Giving consumers the option at checkout to ship their order in a reused box
— Significantly larger, enhanced product imagery with zoom-enabled 360-degree product views
— A flat shipping rate, eliminating surprise fees at checkout
— Referrals to independent retailers, including premium department stores, that are closest to consumers wherever they may be, at home, on business or on vacation
— Community features, such as discussions, product ratings and reviews
— Community-building via social media tools, such as the Sorel blog, Twitter feed and Facebook page.
