Sunice, the Montreal-based ski and golf outerwear firm, announced the hiring of 27 veteran golf sales representatives in the U.S. Sunice’s new sales team includes a broad core of former outerwear sales specialists.

“We are very proud to bring this select group of experienced individuals aboard the Sunice sales team,” says Mark Fletcher, President of Sunice. “This sales team is the most well-versed  in the business in terms of their complete knowledge of all aspects of technical outerwear, which is, of course, what SuniceĀ® is all about.”

“I am excited about the quality of the sales team we have assembled,”, states Howie Ellis, Executive VP for Sunice. “Each has extensive experience partnering with better green grass shops and servicing the technical outerwear category within their territory.  As a team, our sales force mirrors the 'best-in-class' brand position of Sunice outerwear.”

Sunice is owned by The Fletcher Leisure Group of Canada.