SOG Specialty Knives & Tools is partnering with author, hunter and television personality Steven Rinella to unveil its new line of hunting knives in 2013. Steven Rinella is known by his fans and outdoor enthusiasts for his work on the Sportsman Channels hit series MeatEater. 


Steven lives a lifestyle that represents the folks we know will be using our knives and tools in the woods and fields of North America, said Nando Zucchi, Vice President of Marketing at SOG. Were sure hell put our gear to the test, and push us as a company to continue to create quality knives and tools that will become favorites for demanding hunters.


Rinella hosts the popular Sportsman Channel series MeatEater that chronicles his process from sustenance hunting to the preparation of the meal. Also an award-winning author, Meat Eater: Adventures from the Life of an American Hunter, is on shelves now.


With a long history in the military, tactical and law enforcement world, SOG will enter the hunting market in 2013 with a total of 10 hunt-specific knives. The new knives, designed by SOG founder Spencer Frazer, will debut in January at the 2013 SHOT Show in Las Vegas.


When it comes to hunting, Im a gear snob. I use the best and most reliable equipment out there. And that’s what SOG makes, said Rinella. From multi-tools to hatchets to hunting knives, their stuff performs without flaw. Im looking forward to having SOG knives and tools in my pack for years to come.


About SOG: Taking its name from an elite Special Forces military group from the Vietnam era-the Studies and Observation Group-SOG was founded in 1986 by designer and toolmaker Spencer Frazer. SOG has gone on to produce the favorite models of specialty knives and tools used by the military, law enforcement, industrial tradesmen and outdoor enthusiasts worldwide. SOGs diverse range of award-winning knives and tools are sold worldwide.


About MeatEater with Steven Rinella


In MeatEater, author, hunter and outdoorsman Steven Rinella takes a walk on the wild side-where cliffs, claws and the culinary arts all come crashing together in one nail-biting adventure. In each episode Rinella will deconstruct and master any hunting technique; track and pursue prey; and procure his own food…all culminating in a mouth-watering meal.

Far from trophy or sport hunting, Rinella stays true to our ancestral tradition of sustenance hunting-nothing he harvests goes to waste.  Whether tracking blacktail deer in the rainforests of Alaska or rooting out javelina in the deserts of West Texas, Rinella will defer to his backcountry roots, challenging himself at every corner while providing an amazing adventure along the way.