SmartWool Corporation named Mark Bryden as interim
General Manager following the retirement of Chip Coe.
Currently VP Operations, Mr. Bryden begins leadership of SmartWool with over
27 years experience in apparel marketing and manufacturing industry. Prior
to SmartWool, Mr. Bryden's experience includes roles or positions leading
sales, retail marketing and global supply chain efforts at Levi Strauss,
among other director and VP level responsibilities throughout Levi Strauss.
Joining SmartWool as VP Operations in 2004, Mr. Bryden promoted a high level
of organizational and strategic thinking. His leadership of the operations
team led to significant growth in personnel and responsibility, allowing the
team to flourish as well as spawning motivation for organizational growth
within other departments at SmartWool.
In response to the announcement of his new position, Mr. Bryden said, “I am
humbled and excited by this honor and opportunity. As a SmartWool insider
for the past couple of years, I have watched with excitement and pride as
new challenges and opportunities have arisen. We have an amazing management
team in place, which is ready to take SmartWool to the next level. I look
forward to building on the legacy Chip is leaving behind and further
building the team, product line and reputation of SmartWool as brand and
industry leader.”
After more than six years leading SmartWool, including the successful
integration of SmartWool with the Timberland Company, Chip Coe has announced
his retirement to pursue other interests. “My departure comes at a time of
phenomenally strong company performance with incredible prospects for future
growth growth for the brand and growth opportunities for each of the
valued SmartWool employees,” said Coe. “I look forward to watching the
continued growth for years to come.”
Mr. Bryden will be working closely with Mr. Coe to transition
responsibilities over the next two weeks. Mr. Bryden will lead the
SmartWool team on an interim basis until a decision on a permanent successor
is made.
