SmartWool Corporation has retained Backbone Media to handle its public relations efforts. SmartWool will partner with Backbone to oversee media communications and promotion of its product lines and events.
Mark Bryden, Smartwool president, comments “Bringing Backbone on board will complement our strategic marketing and public relations, allowing us to achieve our goals of continuing consumer education about merino wool. We are excited to utilize Backbones fresh perspective and creative ideas in managing our media relations.”
Backbone Medias partner Nate Simmons adds, “Having just won Outside Magazines Best Places to Work Award, we are thrilled to join forces with such a strong brand and creative product line. SmartWool has fantastic broad based appeal with uncompromising technical performance. Their eco-conscious message and culture are a perfect fit for both Backbone and discriminating consumers.”
