Skechers USA, Inc. announced that Nickelodeon will serve as presenting sponsor for the Skechers Pier to Pier Friendship Walk. The annual event, held this year on October 28, raises funds for The Friendship Circle to support children with special needs, as well as educational foundations to ensure the quality of public schools.

“As America’s top kids’ footwear brand, we’re thrilled to be partnering with a name that’s world famous in kids’ entertainment,” said Michael Greenberg, president of Skechers. “Nickelodeon is known to bring joy and laughter into so many families’ homes – and it brings a huge level of clout and attention to our already popular event. With the association of Nickelodeon, you can bet that this event will be bringing much more awareness to these very important causes and will impact more children than ever.”

“Nickelodeon puts kids first in everything we do, which is why we are thrilled to partner with Skechers for their Pier to Pier Friendship Walk, supporting remarkable organizations that provide support for kids with special needs and their families, and improved educational offerings for public schools,” said Jim Perry, Head of Sales, Nickelodeon Group.

The Skechers Pier to Pier Walk will feature celebrity appearances by Dancing with the Stars’ Brooke Burke-Charvet, Hall of Fame baseball legend Tommy Lasorda and fitness enthusiast Denise Austin. Since its 2009 launch, the walk has raised $1.2 million to help retain vital educational curricula, maintain smaller class sizes, upgrade technology and preserve high-quality programs, as well as support The Friendship Circle ( – an organization that nurtures, inspires and includes children and young adults with special needs and their families through friendships with teen volunteers, valuable programs and events in their community.

In addition to Nickelodeon, the Skechers Pier to Pier Friendship Walk thanks its sponsors Wells Fargo, True Religion, Michael Stars, Kids Foot Locker, Ross, Body Glove, Marshalls, Chevron, Fresh Brothers, Union Bank, Equinox, Premier Displays and Exhibits, Viva International Group, Adjmi Apparel Group, Bel Air Investments, Dabsan International, Marc Steven Leather, O'Melveny & Myers, United Legwear and countless others who have provided funds and support to making a difference in children’s lives. For more information about the Skechers Pier to Pier Friendship Walk, please visit