SnowSports Industries America has hired Terry Larson to the position of Rocky Mountain sales and marketing manager. Larson will be responsible for servicing the sales and marketing needs of SIA members in the Rockies.
Larson has been involved in the industry since 1994 where she started as a sales representative for Briko, Inc. Since then, she has served as a sales manager for The North Face where she was responsible for sales initiatives including product and concept shops development and training. Her most recent tenure included a four-year stint as sales representative for Patagonia where she managed over 75 retail accounts.
“Terry brings nearly a decade of field experience in the industry. Her energy and total fluency in the retail, wholesale and cultural components of our industry will add tremendous value to our members,” said Scott Mellin, director of sales and marketing for SIA.
Terry will assume responsibility for accounts in the Rocky Mountain region effective January 19, 2004. Dave Wray, who has effectively managed all accounts in both the Western and Rocky Mountain territories, will now focus exclusively on accounts along the West Coast.
“Dave has done a magnificent job of managing a very large customer base, and the addition of Terry will allow him to better serve SIA members on the West Coast. We now have an incredible sales team across the country and I am confident that our members will benefit from the enhanced level of communication and service,””added Mellin.
Larson graduated from Colby College and is an avid telemark skier, runner, cyclist and hiker. She currently resides in Boulder, Colorado.
