The Sports & Fitness Industry Association (SFIA) announced a new addition to the organization, Rick Salomone, who will be responsible for leading and expanding the SFIA sponsorship program.

Salomone previously served as the CEO of Surys, a company rooted in holographic science, aiming to provide authentication solutions and reduce counterfeiting of products. Prior to Surys, Salomone spent 21 years with the 3M Company, where he led diverse businesses, including advertising services, commercial graphics, packaging solutions, and brand and document security. With over 30 years of executive leadership experience in cutting-edge industries, Salomone will provide a fresh, unique perspective in his new role as managing director of sponsorship.

“Rick’s passion for the sports industry and creative thought process makes him a huge asset to our team,” stated Tom Cove, SFIA president and CEO. “His experiences and connections are sure to drive new opportunities and create new, lasting relationships along the way.”