Velocity Outdoor announced that Mike Weinkauf of Ravin Crossbows is now vice president of marketing communications for Velocity Outdoor. Weinkauf comes to Velocity Outdoor as part of the recent acquisition of Ravin Crossbows. In this role, he will be responsible for continuing to strengthen all the Velocity Outdoor Brands with his strong marketing background.
“Mike and his Ravin team introduced their first crossbow in January 2017 and up-ended the crossbow category with their groundbreaking HeliCoil technology,” said Steve Upham Vice President of Sales & Marketing for Velocity Outdoor. “Since then, the company’s crossbows have been lavished with praise from both the archery community and gun lovers.”
Weinkauf is well known and respected in the outdoor hunting industry. His career includes 13 years with Babe Winkelman Productions where he was responsible for all facets of the company, which included: production, marketing, advertising sales, profit and loss, and television syndication. Weinkauf moved on to join Field Logic where he was executive vice president and Chief Marketing Officer. In 2015, he joined Ravin Crossbows and has been instrumental in promoting the brand as a leader in the archery industry and continues to do so today.
“It is a distinct pleasure to work with the Velocity Outdoor Team. I look forward to helping the Velocity Outdoor team achieve dynamic growth in years to come,” said Weinkauf. “I see continued achievement as Velocity Outdoor expands in the years to come.”
Velocity Outdoor is the parent of Crosman and Benjamin Airguns, Ravin Crossbows, CenterPoint Archery and Optics, LaserMax laser aiming devices, and GameFace Airsoft. Velocity Outdoor is a subsidiary of Compass Group Diversified Holdings LLC.