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EMS Inks Sponsorship Deal with Scout Show

Eastern Mountain Sports will serve as title sponsor for this week’s Connecticut Rivers Council Scout Show Boy Scouts of America 2007 in Hebron, Conn. This “jamboree,” expected to draw over 7,000 boy scouts, is a 3-day festival featuring outdoor activities

Execute Sports Outlines Plan for 2007

Execute Sports Inc. announced several strategic initiatives for the rest of 2007 and summarized key achievements for the past 18 months including the closures of Eagle Rider clothing, Kampus wakeskates and Collective Development bags as well as office and

Quiksilver Opens First Company-Owned Store in Canada

Quiksilver opened its first company-owned, full-priced, retail store north of the border in Montreal, Canada. The new store located in downtown Montreal on St. Catherine Street boasts 3200 square feet of retail space and showcases the brand's defini

Reebok Launches Human Rights Program

Reebok International Ltd. kicked off a program to help students get more engaged in human rights issues. The Reebok 4 Real Human Rights Student Advocate Program, an evolution of the Reebok Human Rights Award Program, aims to provide opportunities for stud

Petzl Launches Co-Branded Advocacy Effort with HERA

Petzl America is launching a partnership with the HERA (Health, Empowerment, Research, and Advocacy) Foundation, in which sales proceeds of a co-branded carabiner will raise funds for HERA’s initiatives in treating ovarian cancer. HERA is a non-profit fou

Study Highlights Boating Growth

One-third of U.S. adults went boating in 2006, an increase of 1.3 million Americans to more than 73 million, and spent approximately $16 billion on food, drinks, groceries, restaurants and fuel associated with their boating excursions, according to the an

SGMA Provides New Look at Participation Figures…

The Sporting Goods Manufacturers Association released its 2007 Sports & Fitness Participation Report which is based on the new USA Sports Participation Study, a new collaborative effort between SGMA, Outdoor Industry Association, SnowSports Industries Ame

Vasque Inks Deal with Darby Communications

Vasque inked a partnership with Western North Carolina based Public Relations firm, Darby Communications. Effective immediately, Darby Communications will represent media relations Vasque Footwear…

Active Interest Media Acquires Backpacker

Active Interest Media, Inc. (AIM) has acquired Backpacker Magazine, AIM President and Chief Executive Officer Efrem “Skip” Zimbalist III announced today. The new acquisition adds to AIM's growing portfolio of enthusiast magazines, consumer shows, boo

Fila Taps Fendell for VP of Sales Role

Fila USA named athletic footwear and apparel industry veteran Bruce Fendell as its new VP of sales. Fendell, 51, joins Fila USA after spending the past four years as SVP sales for the On-Field division of Reebok International. Prior to his time at Reebok,

SIA Hires New Research Manager

SnowSports Industries America’s hired a new research manager, Kelly Davis. Davis has been tapped to oversee all research efforts related to the industry including the Retail Audit, Brand Share Reports, Sales and Orders Surveys among others. Additionall