Asics America Corp recently launched a digital music card promotion to build brand awareness among teenage athletes. Promotional Currency, a marketing strategies firm that specializes in innovative digital entertainment promotions, recently teamed with Ir
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Garmont Buys Out U.S. Distributor
Italy’s Garmont srl has become the third major European ski, mountaineering and telemark vendor to split with its North American distributor in recent years. Garmont has bought the 50% of Garmont NA, Inc. it did not own from partners John Schweizer and Bi
Conservation Leaders to Speak at OR
The Outdoor Industry Association has arranged for the heads of The Conservation Fund and The Audubon Society to present a seminar at the Outdoor Retailer show that will address cultivating a new generation of stewards for the outdoors. The seminar, which
Billabong Acquires Skate Longboard Company Sector 9
Billabong International Limited has acquired Sector 9, a Southern California-based skateboard brand. Co-founders and owners Steve Lake and Dennis Telfer and co-owner Dave Klimkiewicz are being retained as part of the acquisition in their current roles. Se
SkirtSports Names New Sale and Marketing Director
SkirtSports named Maria Hennessey as director of sales and marketing. Hennessey joins SkirtSports from bag maker Sherpani…
NB 768 Named
Health magazine has named the New Balance 768 women’s running shoe a “2008 America’s Healthiest Fitness Award” winner for best running shoe in the footwear category…
Next Inc. Posts Loss
Next Inc., which owns the Campus Traditions USA sports licensing business, reported second quarter sales slipped to $2.11 million from $2.16 million a year ago. The company posted a net loss $559,796, or 2 cents a share, in the period compared with a loss
L.L. Bean and Barclays Launch Visa Card
L.L. Bean and Barclays announced the launch of a new Visa card they said will provide enhanced benefits to shoppers who use it to charge their purchases from the outdoors outfitter. The card will become available as a replacement for the L.L. Bean Visa ca
Timberland Sells GoLite to Former Exec
On June 13, New England Footwear LLC closed a deal to acquire the GoLite footwear business from Timberland. Douglas Clark, who was previously VP of Timberland’s Invention Factory, formed Portsmouth, NH-based New England Footwear two weeks prior to the dea
Shoppers Move to Extremes
With the 2008 “How America Shops” study from The SportsOneSource Group now complete, a clear trend has emerged that suggests consumers, now more than ever, are looking for the best price when deciding where and how to shop for footwear…
The Web’s Direct Effect on Consumers
Deep inside the numbers reflected in the 2008 “How America Shops” study lies an interesting opportunity for retailers that have an Internet presence of their own. The key is to convert the customers that use the Internet for research to buy in-store or bu
New Balance’s Aravon Brand is focused on foot health.
Women remain a species determined to wear uncomfortable, impractical, and often poorly constructed shoes for the sake of vanity. New Balance was established more than 100 years ago when the founders observed the seemingly perfect balance of a chicken’s fo
A Good Fit
Shoes-n-Feet is a footwear store based in Bellevue, WA, dedicated to proper fit that has eventually grown into a franchisor. More so than other comfort shoe retailers, Shoes-n-Feet enmeshes itself with the local medical community. Podiatrists own and inve
Prices for Chinese Textile Import Rise Again in 2007
Price of textile imports to the United States rose for the second year in 2007, following years of falling prices. The increase was led by China and Asean countries, including Cambodia, Indonesia and Vietnam. But the average price of imports from Mexico c
Nike’s Q4 U.S. Backlog, Profit Drop Worry Analysts…
Nike, Inc. posted its 27th consecutive quarter of company-wide sales growth, but less than stellar domestic results led Wall Street to sell off the stock with a 7.8% overnight decline after Wednesday’s close. NKE shares ended the week down 9.6% to close a
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