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Burton Snowboards Names VP of North American Sales

Burton Snowboards named Sasha Dietschi-Cooper as VP of North American sales for its Burton, RED and anon brands and said he would report directly to John Lacy, EVP of product & North American sales. The company said Global Resort Director Jeff Boliba will

Keen Recognized for Creating New Jobs in America

Keen CEO James Curleigh attended the “Insourcing American Jobs” Forum at the White House hosted by President Obama and Vice President Biden on Wednesday. Keen had a seat at “the roundtable,” and Curleigh was one of a select group of CEOs across multiple i

Asics America Hires Customer Engagement Manager

Asics America has hired David Thomas to lead its customer service team. As the new customer engagement manager, Thomas will ensure that Asics maintains the highest level of customer service and satisfaction by working directly with the sales, operation an

Burton Snowboards Restructures North American Sales Team

Burton Snowboards announced a new structure for its North American in-house sales team. Effective immediately, Sasha Dietschi-Cooper will assume the role of VP of North American Sales for Burton, RED and anon, reporting directly to John Lacy, EVP of Produ

Mizuno Hires VP of Latin America

Mizuno USA has hired Hartmut Junghahn as vice president of Latin America. Scheduled to assume responsibilities in January 2012, Junghahn brings more than 27 years of consumer products expertise, with experience as a general manager, including sales, mark

Xenith to Sponsor Semper Fidelis All-American Bowl

Xenith has been named the official helmet of the Semper Fidelis All-American Bowl, which will feature one hundred of the nation's most elite high school football players divided into East vs. West teams. The game will take place at Chase Field in Pho

Amer Sports Acquires Nikita

In line with Amer Sports strategic priority to grow faster in softgoods, Amer Sports is acquiring Nikita ehf, a snowboarding inspired action sports apparel brand which focuses on female consumers. Annual net sales of Nikita, located in Reykjavik, Iceland

Point6 Hires VP of Sales, North America

Point6, manufacturer of merino wool socks, has hired Terry Fisher to lead the company’s domestic sales team. Fisher is based in Southern California where he led his own sales agency, Fisher Sales Inc., for 26 years…