Xenith, LLC and All American Games (AAG), owners of the U.S. Army All-American Bowl, announced that Xenith will be the official helmet sponsor of the U.S. Army All-American Bowl. Considered the premier high school football all-star game, this year the U.S. Army All-American Bowl, an East vs. West match-up of the nation’s top players, will take place on Saturday, January 7, 2012, at the Alamodome in San Antonio, Texas, and be televised live on NBC at 1:00 p.m. EST.

As the official helmet, Xenith will provide X2 football helmets for each All-American. In addition, Xenith will provide educational resources with regards to head injury safety for coaches, parents and athletes.

“We are excited to support the U.S. Army All-American Bowl and provide the All-Americans with the best helmets on the market as well as the best risk reduction strategy to complement the helmets,” said Xenith Founder and CEO Vin Ferrara. “We appreciate their dedication to athletic and academic excellence; they exemplify the characteristics of 'Enlightened Warriors.'”

Chairman of All American Games Douglas Berman said, “All American Games is proud to have Xenith join as a U.S. Army All-American Bowl sponsor. They are an excellent addition, and we look forward to their top-of-the-line support both on and off the field for the Bowl’s standout athletes.”