Schwinn Bicycles signed a deal with The Leukemia & Lymphoma Society's Team In Training (TNT) to become its first-ever national bicycle sponsor.
Under the terms of the two-year agreement, Schwinn will become the exclusive bicycle sponsor of TNT starting April 1, 2008. With the help of its dealer partners nationwide, Schwinn will provide relevant cycling information, bicycle demos, on-site event support and product discounts to the 39,000 cycling, triathlon and marathon participants who train and fundraise through the organization each year.
“For more than 100 years, Schwinn has helped people realize their two-wheeled dreams,” said Steve Reeds, EVP and general manager of Schwinn Bicycle's IBD division, which is a unit of Montreal-based Dorel Industries Inc. “We are honored to carry on this tradition by helping Team In Training participants achieve their training goals.”
Now in its 20th year, TNT participants have raised more than $850 million for lifesaving cancer research and to help blood cancer patients live longer, better lives. The program provides coaching to help support participants crossing the finish line at century rides, triathlons and marathons.
“Over 20 years, we have seen Team In Training expand from a single sport program – the marathon – to a multi-endurance sport program with challenges such as triathlons and 100 mile rides,” said Nancy L. Klein, LLS senior vice president marketing communications. “We are thrilled to have Schwinn's support because it's a brand that people already know and trust.”
To learn more about Team In Training, please visit www.teamintraining.org.