Sazzi Footwear partnered with PLUSfoam Compound Technologies to develop a line of 100 percent recyclable in-store display material for the footwear brand, available to retail stores this spring.
Last year, Sazzi teamed up with PLUSfoam to manufacture its line of 100 percent recyclable sport sandals. In addition to using PLUSfoam for the outsole, shank, midsole, insole and upper components, the sandals come with hangers made of PLUSfoam and shoe bags made of PET fabric, which is also 100 percent recyclable.
We were already using the team at PLUSfoam to help create our sandals and packaging, said General Manager Brian Walton. We challenged them to create a line of in-store POP as well. We wanted the Sazzi story to be one of extreme comfort and functionality, but we felt the environmental story behind PLUSfoam was equally important. If we can make 100% recyclable footwear, why not do the same with our POP material?.
PLUSfoam is a performance-based, 100% recyclable material designed to replace traditional foams, rubbers and plastics. Standing behind the PLUSfoam principle of Saving the planet… one product at a time, products made with PLUSfoam yield virtually zero post manufacturing waste and can be returned to PLUSfoam and recycled via www.PLUSfoam.com. All PLUSfoam-based compounds are closed cell and therefore non-absorbent, non-microbial and are also non-marking. In addition to recycling Sazzi footwear, PLUSfoam Compound Technologies will also recycle Sazzi POP at the end of its usable life.
Helping companies become more sustainable is what we do here at PLUSfoam and the progression with Sazzi from their cutting edge products to trade show flooring and now POP has been a natural one, said Michael Carr, Associate General Manager at PLUSfoam Compound Technologies. Sazzi has a passion for closing the loop and taking responsibility for the goods they put into the world that extends beyond footwear. By adopting PLUSfoam for their POP program they have raised the bar and set the standard for other companies to follow. In conjunction with the product, sales and marketing teams at Sazzi, we will continue to push the envelope of what our material can achieve.
The unique Sazzi POP line, currently shipping with Spring 2013 orders, consists of shoe shelves, in-store banners in two sizes, an end cap for grid and slatwall pegs and a counter top display. Each of these POP products communicates the recycle @ PLUSfoam message so that retailers can join Sazzi, PLUSfoam and their consumers in reducing waste.
Sazzi plans to expand its POP selection made with PLUSfoam in Spring 2014.
Sazzi® Footwear was created by Teva founder, Mark Thatcher and represents a long-standing vision for the perfect performance sport sandal.Corpo
