Veteran endurance sports executive Ryan Dawkins launched Mascot Sports, a San Francisco-based sponsorship and experiential marketing company focused on bringing together athletes, brands and live events. Representing clients in the areas of sponsorship consulting, marketing, digital media and athlete integration, Mascot’s partners include Spartan Race, AEG, L.A. Marathon, Clorox, IndyCar driver TJ Fischer and former professional cyclist and four-time U.S. National Champion “Fast” Freddie Rodriguez, among others.
“Mascot was founded to ignite the rally for innovation across the traditional sponsorship and events landscape,” said Dawkins. “We are proud to partner with forward-thinking brands, global event properties and world class athletes who have always taken bold steps and embraced new ways of engaging their audiences.”
Dawkins started Project Sport, a production, management and promotion company, as a 25-year-old graduate student. In 2012, Project Sport sold a portfolio event to the Competitor Group, which later became Rock ‘n’ Roll San Francisco. In 2014, Project Sport was then acquired by OmniForce LLC.
Mascot marks Dawkins’ entrepreneurial return to the industry after 15 months of private consulting and incubating the new venture. Mascot will expand Dawkins’ footprint in the sector while continuing his signature business approach – building relationships with individuals, companies and brands that transcend the traditional boundaries of work and play.
Mascot will also include user-friendly dashboards, apps and real-time tracking tools designed to optimize project management and day-to-day operations.
