Ruby Ribbon Inc. hired Michelle Sanft as the company’s new chief operating officer and chief financial officer, and Loly Hlade as its new chief marketing officer.

The shapewear and athleisure brand said Sanft was VP of finance for Careismatic Brands, a provider of medical apparel, scrubs and supplies. Hlade was VP of marketing for Topgolf.

Ruby Ribbon CEO Clint McKinlay stated, “I am thrilled to welcome both Michelle and Loly. They are best in class executives, leaders and brand builders who will be key to our next phase of growth. Their passion for our company’s mission and for developing and offering stylish and inclusive products for our customers has allowed them to make an immediate impact and become cherished leaders to our expanding national salesforce of women entrepreneurs.”

Logo courtesy Ruby Ribbon