Revelyst Inc. has acquired GolfLogix, a golf course mapping company featuring a library of more than 40,000 courses worldwide, from 8AM Golf. Terms of the transaction were not disclosed.
Founded in 1999 and based in Scottsdale, Arizona, GolfLogix was reportedly the first company to introduce handheld GPS to the golf industry and has continued to innovate including releasing the first Golf GPS app in 2009, an innovative Puttbreaks feature in 2018 and now, the first 3D virtual reality offering in a Golf GPS app.
The GolfLogix business will be integrated into Revelyst’s Golf Technology platform, which recently announced a rebranding and includes Foresight Sports, Bushnell Golf and PinSeeker. GolfLogix will maintain a presence in Scottsdale, which will become a digital studio for Revelyst Golf Technology in the future.
The acquisition further expands the company’s product ecosystem, instantly increasing its software capabilities and on-course presence.
“We’re incredibly excited about this acquisition of GolfLogix,” said Eric Nyman, CEO of Revelyst. “This addition of a well-respected golf technology innovator strengthens our leadership in the golf tech space and opens the door to new categories where we see tremendous opportunity. By bringing GolfLogix onto Team Revelyst, we can accelerate our growth strategy and, more importantly, ensure that golfers of all levels have a one-stop shop for improving their game.”
“This is a game-changing addition to our portfolio,” said Jeff Foster, GM and president, Revelyst Golf Technology. “It not only boosts our market presence but also gives us the tools to innovate in areas we’ve been eager to explore. We’re confident this will bring significant value to our customers and app users and fuel our next phase of growth.”
GolfLogix’s co-founders Scott Lambrecht and Pete Charleston will remain with Revelyst post-acquisition.
“Joining forces with a leading golf tech company is an incredible opportunity for our team and our brand,” said Lambrecht, GolfLogix CEO. “We’re thrilled to bring our expertise into a larger ecosystem where we can reach more golfers and push innovation even further.”
Added GolfLogix President Pete Charleston: “This partnership allows us to scale in ways we couldn’t on our own. We’re excited to be part of a company that shares our passion for the game and is committed to delivering cutting-edge solutions for golfers everywhere.”
Reed Smith LLP served as legal adviser to Revelyst in connection with the transaction.
Revelyst’s brands also include Fox, Bell, Giro, CamelBak, and Simms Fishing.
Image courtesy GolfLogix
