RYU Apparel Inc., creators of urban athletic apparel, secured its first California and first U.S. location, on iconic Abbot Kinney Boulevard in Venice Beach. Abbot Kinney, named “coolest neighborhood in North America” (GQ), is the street “where L.A. meets NYC, Portland and Chicago: where cool meets urbane” (Forbes). It offers a variety of shopping opportunities and it collects some of the most preeminent brands in the world.

Venice Beach, located within the urban region of western Los Angeles, is a cultural hub known for its eccentricities of funky shops, upscale commercial and residential pockets and famous boardwalk. It is a global tourist destination that receives millions of visitors a year. RYU’s first U.S. west coast store will be located at 1130 Abbot Kinney Blvd, among it’s stylish boutiques, art galleries and hip restaurants.

“We are beyond excited to announce our first store in California,” said Marcello Leone, CEO. “We derive a lot of e-commerce business from California, and now having a physical presence there will help to accelerate our growth. Abbot Kinney is one of the top streets worldwide, for retail and for lifestyle; it’s one of those places that defines modern brands. It is the perfect place for RYU to be as it is, a vibrant, athletically-minded community that we are happy to be part of now.”

The Vancouver-based company has two stores in Vancouver and one each in West Vancouver, Burnaby and Toronto, Canada.