Puma has signed DeMarcus Cousins of the Golden State Warriors as the company’s latest ambassador to support the company’s return to basketball, according to ESPN.
Nike will have 10 days to decide to exercise their “match clause” rights.
In June, Puma announced plans to re-enter the performance basketball business after nearly a 20-year absence. A number of NBA rookies have been signed, including number one overall draft pick DeAndre Ayton as well as Marvin Bagley, Zhaire Smith, Michael Porter Jr. and Kevin Knox.
Other NBA players becoming Puma ambassadors include Rudy Gay and Terry Rozier. Rapper and entrepreneur Jay-Z has been appointed as the creative director of Puma’s basketball operations.
