The Princess Margaret Hospital Foundation announced a national partnership with Reebok Canada and Road Hockey to Conquer Cancer as the event expands to new markets across the country. In its inaugural year, Road Hockey to Conquer Cancer raised $2.5 million for critical cancer research and Personalized Cancer Medicine at the Princess Margaret Cancer Centre and the Canadian Cancer Society.
In 2012, Road Hockey to Conquer Cancer will be held in Vancouver and Edmonton, in addition to Toronto. Reebok believes they can enrich people's lives through fitness and sport, and this partnership is a commitment to raise funds for cancer research, as well as an opportunity to engage with Reebok employees, partners, and consumers in activities that promote health, well-being, and fitness. Reebok staff from across the country will be participating in Road Hockey to Conquer Cancer.
“Reebok is focused on the power of fitness to positively transform – to transform people, to transform their lives and to help transform the world around them,” said Michael Rossi, VP Reebok brand. “Passion lies at the heart of the Reebok brand, and passion is what drives our employees to come together for one common goal around this event – to conquer cancer in our lifetime.”
“As a founding partner, Reebok continues to be a passionate supporter of Road Hockey to Conquer Cancer and The Princess Margaret,” said Shawn Burt, Chief Hockey Officer at the Princess Margaret Cancer Foundation. “This partnership is a natural extension of our relationship with Reebok CCM Hockey and perfectly aligns the preeminent fitness and hockey brand with this world class event.”
With events in Edmonton on September 22nd, Toronto on September 29th and Vancouver on October 13th, thousands of committed and passionate hockey players across Canada will come together to raise millions of dollars for a cause that is close to their hearts. Dubbed the 'Woodstock of Road Hockey,' this event will feature live entertainment throughout the day and host a number of celebrities, including Georges Laraque, Mike Keenan, and Bryan Trottier. Thanks to the incredible support from the community, our sponsors and our doctors and researchers, we will be able to continue making inroads against this terrible disease.
