Reebok is opening showrooms in cities that also offer ample spaces for fitness classes.
DNAinfo reported that a new location just opened in Chicago at 1702 N. Damen Ave. and follows openings of one location in Boston and two in Los Angeles.
“It’s not a traditional retail store,” said Reebok’s experiential marketing manager Kristen Steinhubel said in an email to DNAinfo. “There will be current and featured product housed here, however it’s a ‘brick and click’ model where people can come try on and test our latest products and then have their purchases shipped overnight direct to their homes.”
Most classes will be free but some could cost $5 or $10, Any revenue from the classes will be donated to a “BOKS program” that provides fitness programs to Chicago schools.
