Lee, the denim brand owned by VF Corp. appointed Chris Waldeck as president of Lee and Rock & Republic. He was most recently the vice president and general manager at Reebok International.
At Reebok, he was responsible for brand marketing, merchandising, public relations, finance, operations and led a transformational growth platform across all channels – wholesale, retail and ecommerce.
During his 14-year career at Reebok, Waldeck held a variety of leadership positions wherein he gained international experience entering new categories, facilitating strong partnerships and endorsements, and establishing franchise models and owned stores.
“I’m thrilled for Chris to join Lee and Rock & Republic and eager to partner with him and the team to propel the business,” said VF President Phil McAdams. “He has a passion for the intersection of lifestyle and brand which enables him to reach a broad base of consumers – especially those who engage actively in their apparel as a reflection of who they are and aspire to be.”
Waldeck joined the company on May 15, 2017, returning to the Kansas City area with his wife and two daughters.
