PVH Corp announced that the company will be launching Izod in Europe this fall.
Beginning Fall 2018, customers in Spain, Germany, the Netherlands and Scandinavia will be able to shop the classic American Izod signature lifestyle with products including, shirts, polos, t-shirts, sweaters, heavy-weight knits, pants, denim and outerwear.
The collection is made up of two key capsules: Winter Nautical, featuring college prep and nautical themes, and Explorer, for the quintessential winter look.
“When looking to expand the presence of our classic Izod brand globally, we saw great opportunity in Europe,” said Ken Duane, chief executive officer, Heritage Brands for PVH.
“We believe there is significant demand for apparel that is colorful with a soft-washed, relaxed feel and unique, performance-driven features,” said Oliver Timm, chief commerical officer, PVH Europe. “This offering delivers a value proposition not currently available in the market. Combining this with Izod’s strong reputation as a quality lifestyle brand should fill the void between fast-fashion labels and higher-priced American attire.”
The Izod collection will be available through a network of partners across the continent in store and online, including El Corte Inglés (Spain), Hudson’s Bay (Netherlands) and Galeria Kaufhof (Germany). The collection will also be available online through Zalando and Boozt.
The launch of the brand will be supported by a focused regional marketing, PR and social influencer campaign, along with a fresh and bold shop in shop system that launches in Spain with additional distribution within Europe, Russia and the Middle East region is planned for Spring 2019.
Izod, which first launched in the 1930s, is known for its youthful, energetic, sports-inspired styling. Collections include men’s classic, athletically inspired sportswear, golfwear, jeanswear and performancewear and luxury-style sport collections.
The brand ambassador roster currently includes Olympic gold medalists and World No. 1 ranked men’s double tennis team, Bob and Mike Bryan for Izod and three-time PGA Tour winner Marc Leishman for Izod Golf, among others.
