Puma appointed Ben Hughes as general manager for the UK, Ireland and Benelux (UKIB) effective immediately. In this role, Hughes takes over from Paul Spencer, who has assumed the position of Puma’s regional sales director Europe.
Since 2014, Hughes has had the role of head of sales for UKIB and in the development of the UKIB business. “Ben has an impressive growth track record and enjoys great respect from our major accounts in the UK, which makes him the right person to lead the UKIB business and continue Puma’s growth momentum,” said Arne Freundt, Regional General Manager EMEA.
Hughes joined Puma in 2008 as a key account executive for JD Sports before he took on various roles at Puma covering Performance & Sportstyle.
Photos courtesy Puma
