Puma AG, which recently purchased Cobra Golf from Fortune Brands, the combination of Cobra Golf and Puma Golf brands will create a new company, Cobra-Puma Golf. In a recent release, Puma said the merger leverages PUMA Golf’s inventive footwear, apparel and accessories designs with Cobra Golfs advanced equipment, innovation and superior performance, positioning Cobra-Puma Golf as an inclusive company for golfers…
The two brands will continue to be developed separately, but will collaborate in many areas, including operations, research, design and marketing. The Cobra-Puma Golf brand identity is the combination of the Cobra Golf and Puma Golf logos.
We are thrilled and energized by the opportunities that lie ahead for our two brands, particularly our ability to work together and collaborate, says Bob Philion, President of Cobra-Puma Golf. This new entity, Cobra-Puma Golf, will stand for innovation, advanced design and performance with an edge. Together, we will be able to further our goal to become golfs most desirable sportlifestyle company.
Cobra-Puma Golf will operate in Carlsbad, CA., near San Diego where Cobra Golf has been based since being founded in 1973. Philion-who launched Puma Golf in 2006-will lead Cobra-Puma Golf, overseeing and managing all aspects of the companys global presence.
