After years of product development, Product Architects, Inc. has expanded into the hydration pack market with the launch of The Cenote Hydration System – featuring the first recyclable hydration bladder on the market.
The idea for Cenote, named after a natural water system formed by the collapse of limestone bedrock, came after Product Architects, Inc. recognized a need for a high-quality, low cost alternative to the traditional hydration pack.
“Hydration packs are a great product but are also a big investment,” said Product Architects, Inc. President Judy Amabile, of traditional hydration systems, which can cost upwards of $50.00 for the reservoir and hosing alone. “We wanted to introduce something that was durable and well made but was also more accessible to the average consumer.”
Along with developing a more affordable product, Product Architects, Inc. wanted to introduce a one-of-a-kind hydration reservoir that could be washed and reused but was also recyclable and easy to replace. The Boulder, CO company is best known for Polar Bottle, an insulated water bottle that is popular with cyclists, runners and other outdoor enthusiasts.
“We kept hearing from customers that they were throwing away their non-recyclable reservoirs after only a few uses because they would get dirty and were hard to clean,” Amabile said. “It made sense that someone should introduce a more eco-friendly alternative that gave consumers the freedom to replace their bladder without feeling guilty about wasting money or hurting the environment.”
The Cenote reservoir, made of recyclable plastic number four and two, is simple to recycle at home. However, for customers who do not have a way to recycle at home or have a hard time finding a local recycling station, Product Architects Inc. has also set up a procedure to guarantee that every system is disposed of properly. The system’s original box, for example, folds into a returnable package that includes free shipping back to the Cenote office, where the company will recycle it.
The company is selling an entire system that includes a two-liter or three-liter reservoir, hosing and a bite valve for between $13.99 for the two-liter system and $14.99 for a three-liter system online.
The Cenote Hydration System will also hit the shelves of outdoor and sporting goods stores around the country in the coming months.
