Archives: Press Releases

Arcade (https://arcadebelts.com), a brand founded on the belief that belts could be designed to function better, last longer, and be more comfortable, today introduces A2, a next generation belt that features an all new buckle design, the result of Arcade’s pursuit to redefine new levels of function, quality and comfort. The new A2 belt demonstrates […]

K2 Skis tapped into its legacy partnership with BOA to introduce new fit technology to alpine ski boots. The K2 Recon and Anthem BOA boots debut the BOA H+i1 system, providing skiers with precision fit and performance. “K2 and BOA have an incredible partnership spanning more than two decades. We collaborated to introduce BOA to […]

Adidas and Les Mills formed a new partnership combining technologies with live and digital fitness experiences and a new series of Gen-Z-focused programs.  The partnership connects adiClub and Les Mills by offering personalized solutions to over “300 million adiClub members.”  Under the partnership, Adidas training apparel, footwear and accessories will be worn by Les Mills’ […]

Tread Labs, the performance insole brand, released its lifestyle sandal collection for men and women built on its “Your Support Group” system of comfort, pain relief and performance. The brand “guarantees the sandals against defects in workmanship and materials for the product’s useful life, and all outsoles are replaceable at an additional cost.” “We saw […]

Skechers teamed up with Snoop Dogg for this year’s Super Bowl campaign. “I’m a man of the people. I’m excited to partner with Skechers, who always brings something for everyone—just like me.” In the thirty-second, Skechers x Snoop Dogg commercial, which will air in the U.S. and Canada during the fourth quarter of the Super […]

Tailwind Nutrition released The Grape Outdoors, a limited edition flavor of its Endurance Fuel that benefits Big City Mountaineers (BCM). Available in four-pack bundles, ffering complete nutrition through a combination of calories, electrolytes and hydration, ten percent of the profits will be donated to the organization.  “Being based in Durango, Colorado, we are fortunate to experience […]

Pearl Izumi announced its 2023 athlete roster of six returning riders and two new additions— Whitney and Zack Allison—while welcoming back Alexey Vermeulen, Hannah Shell, Jake Magee, Brooke Goudy, Mark Mathews, and Marley Blonsky.   “We’re extremely proud of our group of athletes this year and excited to share their accomplishments in the year ahead,” said […]

The House of Dior entered into a partnership with Mystery Ranch to create a collection of backpacks and bags for its menswear summer 23 collection. Available on February 16 exclusively in Dior retail locations worldwide and on Dior.com, Kim Jones, Dior’s artistic director for men, worked with Mystery Ranch’s design team “to bring authentic outdoor […]

Saucony released its Peregrine 13 trail running collection with three options— Peregrine 13 for speedy trail efforts, Peregrine 13 ST for soft, muddy terrain, and Peregrine 13 GTX for waterproof protection.  The Peregrine 13 Collection is available in men’s sizes 7-13 and 14, and women’s sizes 5-11 and 12.  “There are more opportunities than ever for […]

Thermacell Repellents, Inc., the manufacturer of mosquito repellents, released its EL55 Rechargeable Mosquito Repeller and Glow Light, an evolution of its E55 repellent technology. “Thermacell has changed the way people are protected from mosquitoes so they can enjoy every moment outside,” said Adam Goess, senior director of product development at Thermacell. “We took the most […]

White Duck Outdoors, a supplier of sustainably manufactured all-season canvas tents and other outdoor gear, reported it entered into an agreement with Moosejaw to sell its products online. The company’s product offerings include a wide range of canvas tents, duffel bags, log carriers, dog beds, tarps, and apparel. The brand constructs many products with a […]

Planet Earth, The Universe (February 6, 2023) – Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average […]

Augusta Sportswear Brands, led by softball brand Russell Athletic, reported a new NIL player partnership with All-American NCAA Champion Softball player Tiare Jennings. “We are thrilled to partner with a player and person the caliber of Tiare. She is such a well-rounded and amazing player; better yet, she inspires thousands of young players to carry […]

Charleston, S.C. – February 6, 2023 – Free Fly Apparel, the leader in outdoor performance apparel made from bamboo, is introducing new products to take on the elements with innovative natural fabric blends that unite comfort and performance. The Free Fly Spring collection drops today and introduces the Clearwater Hoodie, Andros Swim Trunk, Latitude shorts […]

Adidas’ first new label in five decades, Adidas Sportswear, will launch worldwide on February 9 in stores, online and via the Adidas app, with early access from February 2. Following actress Jenna Ortega joining its global family, Adidas also announced Ortega as the face of the new label, its SS23 collection, and its “All That You […]