From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway.
Archives: Press Releases
Run The Perfect Mile In Support Of Frontline Workers
100% of proceeds from virtual run donated to COVID-19 Solidarity Response Fund
Outdoor Research Launches Face Mask Program With Proprietary Filter System For Retailers, Consumers
Along with availability starting in June for consumers, retailers and in a bulk program, OR is donating 8,000 masks to retailers and staff.
Rebranded Thule Tepui Rooftop Tents Are Now Available Along With The All New Thule Tepui Hybox Wedge
Thule Tepui rooftop tents are built to elevate your adventure. With sizes and styles tailored for cars, SUVs, vans and trucks; a rooftop tent can transform any vehicle into a mobile sanctuary. The rebranded line of rooftop tents will be introduced along with the all-new, hard shell Thule Tepui Hybox Wedge, with the fastest setup […]
Feetures Tees Up Its First Golf Collection
The renowned performance sock company takes a swing at a new market
Experts Predict U.S. Mosquito Population Boom For The 2020 Summer Season
Wetter and warmer climate will bring more mosquitoes, while new survey from Thermacell finds Americans spending more time outdoors during Coronavirus pandemic
SPOT Introduces the New SPOT X Jeep Edition 2-Way Satellite Messenger
SPOT X combines proven S.O.S. emergency notification technology with messaging functionality and a rugged
Jeep brand look for personal safety and peace of mind
Virtual Convention: Oberalp Presents Its Innovations Live – On An International, Interactive Stage
Oberalp Group presents its brand highlights for Summer 2021 in a live, international digital presentation with simultaneous translation Clients will have direct access to brand and product experts Oberalp Convention open to end consumers for the first time Focus theme: Tomorrow’s Mountain Sports Pillars Release of Oberalp Sustainability Report 2019 Bolzano, May 7, […]
Cotopaxi Announces Seize The Día Questival Virtual Adventure For Community Connection And Covid-Relief
BCorp Cotopaxi’s Adventure Experience returns for longest day, June 20
Primus And Brunton Launch New Websites Designed To Improve Customer Experience
The new websites offer an updated look and infrastructure designed to enhance product discovery and brand messaging
Dakine Builds On Trusted Mountain Bike Category With Innovative Gear And Apparel Launches
Dakine launches the Slayer Series, a trusted and durable line of lightweight mountain bike protection
etnies Unveils The Competition Pack Influenced By Ryan Sheckler, Matt Berger And Chris Joslin
Lake Forest, CA, May 19, 2020 – Today, etnies, global action sports footwear and apparel company, proudly introduced The Competition pack. The collection arrives and combines the most durable & technical styles created for the demands of the streets and performance in competition. Paving their way over the last decade from the streets to the […]
Airhole Shifts Focus To Meet Need For Government Recommended Daily Facemasks
Vancouver, B.C. and Los Angeles, May 19, 2020 – Since 2006, Airhole has developed and led the facemask industry with technical fabrics, tailored fits and real-life experience. Airhole’s mission has always been to defend adventurers from the elements, and in the midst of the COVID-19 pandemic, Airhole is focused on using their resources, expertise and […]
Crusher In The Tushar Cancels 2020 Event
Beaver, UT, May 19, 2020 — Life Time, the nation’s premier healthy lifestyle brand announced today that their newest acquisition, Crusher in the Tushar, will be canceled amidst the COVID-19 pandemic. Crusher in the Tushar was acquired by Life Time at the end of 2019, and was originally scheduled for Saturday, July 11, 2020. Crusher […]
The American Camp Association And YMCA Of The USA Announce Groundbreaking Educational Resource To Support Summer Camp Safety
New scientific analysis illustrates how COVID-19 could impact children’s summer camp experiences
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