Skida, the Vermont-based accessories brand, is proud to announce their all-new Running Cap, which brings their signature prints and distinctive color palettes to a warm weather training staple. Inspired by customers and athletes looking for a more technical headwear option for summer adventures, the new Running Cap compliments Skida’s existing line of sporty headbands by […]
Archives: Press Releases
Moots Launches the MXC
XC ain’t Dead
Faster, Lighter, Roomier: iKamper Releases the X-Cover 3.0
The new hybrid roof top tent marks a rare convergence of quality, innovation and affordability
Wiley X Launches New Ultra Lightweight WX Sierra Frame
The newest addition to the brand’s Active 6 Series of eyewear
Forloh Introduces BTM Pro Pant: A Waxed Ripstop All-Terrain Juggernaut
The toughest pants on the mountain are 100% made and sourced in the USA
Nikwax Launches Deodorizing Wash for Wetsuits
Wetsuit Refresh prolongs the useful life of wetsuits and neoprene items.
SIA Reports Key Data in Participation and Enthusiast Insights for 2023/24 Ski Season
Park City, UT (May 30, 2024) — Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to share an early look at key data from the organization’s Winter Sports Annual Participation Preview and End of Season ’23-’24 Winter Enthusiast Insights Report. Both reports shed light on the health, vitality […]
OrthoLite Founder, CEO Glenn Barrett Accepts Honor of Induction into 2024 Sporting Goods Industry Hall of Fame
Barrett recognized by the National Sporting Goods Association for his significant contributions to the sporting goods footwear industry through development of open-cell PU foam
Introducing the All-New Fall 2024 Explore Day Pack Collection From Eagle Creek
Featuring natural wax coating and 100% recycled materials
Arc’teryx Joins Ellen McArthur Foundation’s Fashion ReModel Initiative
The brand is among the first participants in the Foundation-led initiative to accelerate the transition to a circular fashion economy
Nocs Provisions Launches Premium Waterproof Field Tube Monocular
Available in 8×32 and 10×32, the Field Tube builds on Nocs’ growing range of travel- and adventure-ready outdoor optics
Dovetail Workwear announces New Maven Partnership with HGTV Stars
Portland, Oregon (May 21, 2024) – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Announced today, Dovetail is thrilled to welcome renowned restoration expert Elizabeth Finkelstein and interior designer, Jennifer Salvemini – co-stars of the new HGTV series Who’s Afraid of a Cheap Old House – to […]
Grassroots announces nominees for 2024 Outdoor Specialty Awards
Awards to celebrate overall excellence and outstanding achievements among vendors, retailers and sales reps
Tailwind Nutrition Dauwaltermelon Endurance Fuel returns, for keeps
Watermelon-Lime flavor created with legendary ultrarunner, Courtney Dauwalter, joins Tailwind suite of flagship flavors
Helinox Enters New Category with Introduction of Play Packable Outdoor Games
Built to be played outside, anywhere, Play is designed to bring people together from the backcountry to the backyard
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal