Archives: Press Releases

L.L.Bean and the National Wildlife Federation created a program for kids called “The Green Hour” featuring seasonal activities they can do to spend more time outside. With COVID-19 stay-at-home orders, parents and kids are experiencing higher levels of stress according to research from the American Psychological Association. And between remote learning and more unstructured leisure […]

NITE IZE TRU ZIP TECHNOLOGY AWARDED SPECIAL MENTION IN TIME’S BEST INVENTIONS OF 2020 TRU Zip, the first waterproof toothless design, recognized as ‘Zip of the Future’ BOULDER, Colo. – Nite Ize, a leading designer and manufacturer of inventor-driven products that enhance lives and solve everyday problems, today announced its patented TRU® Zip waterproof zipper […]

Honey Stinger has entered into a multi-year partnership with the Ultimate Sports Association, a non-profit 501c3, which owns and operates the John Muir Health Ultimate Fieldhouse, a youth sports hub in Walnut Creek, CA. Completed in December of 2015, the Ultimate Fieldhouse is a 40,000-square-foot youth sports facility that welcomes nearly 300,000 visitors per year including […]

Nemo has donated 1,600 sleeping bags to Big City Mountaineers and its partners to get more kids outside. “Big City Mountaineers and their program partners are leaders in breaking down barriers to outdoor access,” said Mike Welch, VP of Global Sales for NEMO. “We’ve been donating a portion of our sales over the Labor Day […]

Teton Gravity Research (TGR) recently dropped its TGR Sun Optics collection of sunglasses handmade in Italy with polarized lenses by Carl Zeiss. Under development by TGR designers and partners at Zeiss since 2018, the collection is the next step in the evolution of TGR Optics. TGR has traveled the world for the past 25 years […]

  SylvanSport announces its GO Picnic Pad and deck cushion — a packable cushioned pad that functions both as an insulating surface for outdoor picnics or as a floor cushion for its GO camping trailer. A fresh take on the old picnic blanket, the GO Picnic Pad offers a waterproof bottom and fleece top. It […]

  Dahu has appointed ski industry veteran Dano Bruno to lead its Corsair Fit Experience (CFE), expanding the brand’s boot fitting process. CFE allows customers to create a direct relationship with the brand in a way that historically ski boot companies have not established.  Bruno will lead Dahu’s out-of-the-box fit merging simple to navigate size […]

Boulder, Colorado, November 23, 2020 — Krimson Klover, an inspired clothing company created by women, for women announces increased international sales in 2020.  Despite the impact of COVID-19 on the clothing manufacturing and  retail sector, the brand has achieved new growth targets by expanding to over 50 accounts across Europe and the Southeast Pacific in […]

ATLANTA, Georgia – November 24, 2020 – rnnr, the newest name in premium performance running gear, has released its debut collection of ultra-comfortable hats, beanies and socks. rnnr [ruhn-er] launched at a local run series in Atlanta last year, selling out their inventory at their very first event. As soon as runners picked it up, […]

Inspiring people to walk with nature has always been an important pillar of Fjällräven’s core values and this is reflected in an ongoing effort to share the gift of nature through its Get Into Nature Giveaway. For the second year in a row, and for 30 days beginning on November 20, the brand is giving […]

  NexTex Innovations announced the launch of ParticleScreen fabric technology developed for face coverings that can be worn for extended use and while being active. ParticleScreen is a patent-pending, three-layer fabric system that blocks airborne particles while keeping wearers comfortable for prolonged periods of time. NexTex, based in Atlanta, GA, is a textile technology developer […]

November 23, 2020 (Lake Forest, CA) – In celebration of ThirtyTwo’s 25th anniversary, as a rider-driven snowboarder-owned company, ThirtyTwo’s premiering its new T32M movie at 6 p.m. PST on Nov. 23 for free online!  T32M is one big snowboard movie filled with 20 minutes of hi-jinx, personality, powder slashes, cliff drops and of course the snowy […]

November 23, 2020 (Katy, Texas) – Today, Igloo announced two all-new Playmate coolers inspired by the Emmy Award-winning Lucasfilm series The Mandalorian™ streaming on Disney+. Featuring stylized artwork capturing its popular characters, including the Mandalorian and the Child, these two special-edition Playmates expand upon Igloo’s previously released Playmate coolers depicting the Child artwork. The new […]

HitchFire Grills is expanding its footprint releasing its Forge 15 grill at REI and Backcountry.com and going live soon with Camping World. The brand, launched in Fall 2020 by the founders of Tepui Tents, is anticipating strong growth moving into 2021 with additional retailers coming onboard and strong market indicators for category growth in the […]

Outdoor Recreation Roundtable (ORR) is helping rural communities reinvigorate their economies through outdoor recreation through support from The VF Foundation. The Recreation Economy for Rural Communities assistance program, launched in 2019, is underway. ORR is working with the EPA, the U.S. Department of Agriculture Forest Service (USFS) and the Northern Border Regional Commission (NBRC) to implement […]