NURVV Run announced a new partnership agreement with England Athletics which names NURVV Run as a headline partner of the England Athletics Club Run. The partnership also gives NURVV Run access to its network of runners and coaches and the opportunity to showcase its smart insoles.

Using biomechanical principles to analyze a runner’s data, NURVV Run insoles provide insight into a runner’s footfall and pronation to help run stride and reduce injury risk and are compatible with popular apps, running watches and heart monitors.

“We’re thrilled to be aligning NURVV Run with the membership and development body of running and athletics in England and can’t wait to get started. Club Run is the perfect setting to share the product with passionate runners as we work collaboratively to elevate the coaching experience, said Ulrica Roberts, founder, NURVV Run.

England Athletics CEO, Chris Jones, said: “We are delighted to welcome NURVV Run as the lead partner for our Club Run program. We are looking forward to working with their innovative smart insole technology to help Club Run coaches provide an even greater level of insight and coaching support — helping club runners further improve their running performance and reduce risk of injury.”