Archives: Press Releases

February 2, 2021 – kora (https://koraoutdoor.com), the pioneer in using Yak wool for performance apparel, today announces the launch of its new Yushu collection of base layers, which provide exceptional warmth, softness and breathability with added corespun panels to ramp up strength and durability in high-wear areas. Kora’s new Hima-Layer™ Yushu fabric is knitted out […]

Lumos Solar announced that the company’s new SolarZone structures would be featured at the Super Bowl on February 7 in Tampa, FL, marking the fourth time the brand has appeared at the Super Bowl. Lumos Solar’s installation is in partnership with the local utility company in Tampa. As part of the utility’s sponsorship of the Super Bowl, […]

Etnies high-tech, low-maintenance Marana Slip XLT dropped globally bringing its Marana durability to a slip-on shoe. Originally designed and developed to meet and withstand the high-impact resistance demands of Ryan Sheckler’s skating, the Marana is a popular choice for skateboarders. Etnies skate team requested a version that combined the original Marana’s upper design with three […]

Arc’teryx welcomed snowboarder Elena Hight to its athlete team. Kauai born and Lake Tahoe raised, Hight started her career in competitive snowboarding. After two decades pushing to progress in the sport, including two trips to the Olympics and seven X Games medals, she made the switch from competitions and into the backcountry to try something […]

W. L. Gore & Associates has published its 2020 Responsibility Update for the Fabrics Division that offers details on how it plans to use its newly introduced sustainability framework with “sound science, transparency, and cooperation in providing innovative solutions to both its customers and the industry,” said the company. The update also includes an interview […]

NexTex Innovations, an Atlanta-based textile technology developer, has won a 2021 Outdoor Retailer Innovation Award in the Function category for its TurboDry technology. NexTex’s TurboDry technology, which launched in January 2020, is a fabric that keeps a wearer’s skin drier than traditional wicking materials. Its patent-pending, one-way moisture transport process “mimics the same action a […]

The ISPO Award is an honor given every year to products that symbolize innovation, creativity and passion in the active lifestyle space. This year, Thule was awarded Gold Winner for its rooftop tent, the Tepui Foothill, that sleeps two adults and folds compactly, preserving valuable space on a car roof for other cargo. Outdoor enthusiasts […]

Today, Ortovox introduced its first avalanche transceiver featuring voice navigation. Diract Voice offers the culmination of years of R&D to produce a transceiver that supports rescuers in every phase of a search, offering calm, clear commands to provide steadiness when the survival is on the line. “Our values at Ortovox are rooted in the protection […]

SAN DIEGO (Feb. 1, 2020) – Protekt Products, a brand founded by two military veterans and renowned waterman Mark Healey, today launches a new product, Liquid Supplements Packs, its latest innovation to optimize overall health. The new Liquid Supplement Packs were formulated for athletes who want to reach optimal performance while staying healthy and using […]

Inspired by flora and fauna in the Chilean forest preserve of Parque Oncol, Selk’bag launched its limited-edition Rainforest wearable sleeping bag made from 100 percent recycled material for indoor or outdoor use. As one of the largest reserves of biodiversity on the planet, Parque Oncol, located on Valdivia in northern Chilean Patagonia, is home to […]

Salomon announced the implementation of new, more sustainable designs across its Winter Sports category. The company’s more responsible approach to creating Winter Sports equipment, includes hardgoods, is another step toward realizing its overall commitment to lessening the brand’s environmental impact.  Most notably, by 2030, Salomon has pledged to reduce its overall carbon emissions by 30 percent and […]

In honor of National Girls & Women’s Day In Sports, on February 3, Dick’s Sporting Goods announced it will expand its efforts to support female athletes in 2021 and the importance youth sports plays in the lives of female athletes. These include: Dick’s Sporting Goods Foundation will donate 100,000 DSG Brand sports bras over the […]

As a solutions provider from the mill to brand to consumer, Hyosung forecasts market trends to develop fiber offerings to help its customers envision products that suit these trends. The company will present its latest sustainable and multi-function Regen fibers at ISPO Munich Online February 1-5, 2021. “We are experiencing a significant interested in our […]

Backcountry has teamed up with the Natural Selection Tour (NST), the first winter sports tour to showcase the world’s top snowboard athletes competing on natural and naturally-enhanced terrain. The Natural Selection Tour is a three-stop snowboarding competition featuring the world’s top men’s and women’s snowboarders. The tour kicks off February 3-9, 2021 with the YETI […]

VSSL today launched VSSL JAVA, a portable hand coffee grinder. The JAVA’s high-end construction and components are designed to deliver exceptional coffee. “We’re thrilled to finally bring the JAVA to market and to offer excellent coffee anywhere you may roam,” said Todd Weimer, founder, VSSL. “After years of research, development, testing, and tweaking, we’ve finally […]