Archives: Press Releases

Etnies introduced three new Jameson Vulc signature colors for its BMX Nathan, Jordan and Tommy shoes.     The Jameson Vulc is a vulcanized version of Etnies’ best-selling shoe, the Jameson 2. It retains footwear design simplicity while maintaining performance. Designed with Etnies’ STI Foam Lite 1 insole and a low toe box that keeps the […]

Chaco introduced the newest additions to its Chillos footwear collection, the Chillos Sport and the Chillos Flip. “Last year, the Chillos launch was our most successful new product introduction in the history of the brand, and it quickly became our top seller,” said Jamie Kirby, director of marketing, Chaco. “Relaxed comfort and convenience are clearly […]

Adidas launched its Sport eyewear collection focused on athletic performance materials with impact-resistant, lightweight TR90 injection molded frames and visual enhancement of surrounding light, colors and contrast with Kolor Up technology applied to scratch-resistant lenses. The contemporary frames work from urban to backcountry environments. The collection includes the following styles: •SP0001         […]

Candide Thovex, athlete and freeskier, has created a new brand called CANDIDE — a collection that focuses on technical outerwear, apparel and accessories with contemporary silhouettes the provide a full range of motion with signature Thovex color-blocking. “With CANDIDE, we focused on making premium technical products that bring it all back to the essentials, and […]

Rumpl announced the launch of a limited-edition blanket designed by Montana-based landscape artist, Rachel Pohl. For spring 2021, Pohl joins the Rumpl Artist Division (RAD), a collaborative program that showcases the work of artists who inspire creativity in communities worldwide. Pohl is one of four artists to join the RAD this spring and, so too, […]

Missoula, Mont. (Feb. 18, 2021) – VIM & VIGR, creator of stylish and comfortable compression socks for all walks of life, is excited to announce the launch of its newest everyday compression sock, Purple Reign, to celebrate International Women’s Day on March 8, 2021. A portion of the proceeds from the sock will benefit the […]

Dragon Eyewear Debuts XP Fishing Collection SAN CLEMENTE, Calif., (Feb. 18, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, introduces its first sunglass collection dedicated to fishing. The four new sun styles are designed with a variety of lens tints, specific to different fishing […]

The updated JRNY® digital platform and iOS app has added more personalized adaptive voice coached workouts, and trainer-led videos; as well as the ability to pair both with the Explore the World™ app. Includes trainer-led, off-product workouts for strength, yoga, and core. For the first time, the platform supports the Bowflex® C6 bike so members can use […]

Osprey announced the premiere of Denizens of the Steep: Finding Balance in the Backcountry, which it co-sponsored. The film presented by Orijin Media and co-sponsored by Fat Tire, the Teton Conservation District, Wyoming Game and Fish Department, and the Iowa and Wyoming Chapters of the Wildsheep Foundations, looks at the urgent conservation challenge facing the Teton […]

More than fifty Active Outdoor Industry veterans will speak virtually at the See.Change Session on March 24-25 including Yvon Chouinard, founder, Patagonia; Donna Carpenter, owner & chair of the board, Burton Snowboards; Kate Williams, CEO, 1% for the Planet; Danny Davis, team rider, Burton; Ben Anderson, co-CEO, B Lab U.S. and Canada. See.Change Sessions is […]

Saucony introduces the Guide 14, a streamlined update to the brand’s stability shoe. The Guide 14 provides comfort and support stability-seeking runners need but with less bulk, resulting in a lighter weight shoe. PWRRUN foam offers responsiveness with a soft underfoot feel for a light, springy ride. The FORMFIT upper and an enhanced heel fit […]

Saucony announces the launch of the Kinvara 12, the latest iteration of its running shoe franchise. Featuring the brand’s PWRRUN cushion technology, updated geometry and simplified upper, the Kinvara 12 is featherlight and fast. “With an almost cult-like following, the Kinvara remains our trusted go-fast running shoe,” said Shawn Hoy, senior vice president, global product […]

Today, Etnies announced its official snow team for 2021.  They include Chris Grenier, Jeremy Jones, Zeb Powell, Scott Stevens, and JP Walker.     Chris Grenier’s snowboarding accomplishments range from an X Games Real Snow gold medal to a series of video parts including commentary on The Bomb Hole podcast. Jeremy Jones is a legendary […]

LOUISVILLE, Colo. (Feb. 14, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Spring 2021 collection, featuring a range of new and revamped styles and key technologies designed to provide maximum comfort, performance and style for riders across all categories. With its new collection, the brand furthers its commitment to sustainability, […]

Saucony celebrates the 40th anniversary of the Jazz running shoe with its launch of the Icon Pack. Bridging performance and lifestyle, the Icon Pack features a current lineup of Saucony’s fastest running shoes, including the Endorphin Collection, the Kinvara 12 and the Peregrine 11, each redesigned in the image of a Saucony Original. The Icon […]