Archives: Press Releases

Brandon Semenuk’s first Etnies pro shoe, the Semenuk Pro, launches globally with his latest video project, Amygdala. The Amygdala is an area of the human brain that represents a person’s core fear system. The video asks the viewer if Semenuk chooses to ignore his or if he simply does not have one. Semenuk worked closely […]

 Honey Stinger, the sports nutrition brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry.   McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces to last year’s Finals. Additionally, McCoughtry […]

Kitsbow introduced its Reusable Face Mask, HEPA type*, with adjustable head straps for a customized fit for indoor and outdoor pursuits.  In March 2020, Kitsbow was among the first to commercially-produce reusable fabric face masks and offered a HEPA-type filter for protection. One year into the pandemic, Kitsbow continues to refine its face mask design […]

Alta announced it had finalized its 2021 Elite Ambassador Team with Ryan Montgomery and Justin Grunewald. Throughout this year’s sponsorship, each of the 20 ambassador athletes will represent Altra at events and on social media, share their experiences and wear Altra footwear for training and competition. Montgomery is preparing for a 100-mile race while coaching […]

Skratch Labs announces the release of a new product line, Sport Crispy Rice Cakes offering a real food energy source for athletes. The product is made with brown rice, wild rice, red rice, and quinoa. “Rice as the first ingredient sets these light, puffed treats apart from other products on the market,” said founder, Dr. […]

Today, Igloo dropped new Disney Mickey and Minnie Mouse soft cooler bags. With four custom styles, including a cooler backpack and cooler tote bag, these special-edition bags include character design details and join its existing collection of Disney-inspired Playmate coolers also featuring Mickey and Minnie Mouse.     “There’s nothing like collaborating with Disney, and […]

Allen Iverson and Reebok’s Question Mid ‘Why Not Us’ sneaker has launched. This drop follows the release of the narrated film titled “Why Not Us” which celebrates Iverson. First launched by the brand in 2006, the Question Mid ‘Why Not Us’ sneaker was worn five years earlier by Allen Iverson during the 2001 East/West Exhibition, where he led […]

Reebok, in partnership with online education platform Yellowbrick, national education and workforce nonprofit JFF, and sneaker and fashion retailer APB, announced the launch of online education and mentorship program aimed at preparing ages 17-to-20-year-olds to develop knowledge, skills and experience in the sneaker industry. Based on a successful pilot in 2020 that served 15 students, […]

OGDEN, Utah (March 18, 2021) — In a historic first in the sport of Nordic skiing, American skier and Salomon athlete Jessie Diggins has won the FIS Cross Country World Cup Overall title, concluding a standout season for the 29-year-old from Minnesota. It is the first time in history that an American woman has won […]

Matador Travel Equipment introduced its Ultralight Travel Towels designed for compact portability and absorbency. The towels are come in two sizes and compress into an integrated mesh stuff sack for stowing. “We’ve taken our best-selling travel towels and engineered them for those who count every ounce,” said Chris Clearman, founder and CEO. Matador. “These ultralight […]

ThirtyTwo released Zeb Powell’s first signature kit for Winter 2021—inspired by his favorite NASCAR jacket. The design features flames and 32 racing patches.  The kit will be available in October 2021.   The highlights of the collection are a Lashed Boot, Pit jacket and Sweeper pant, hoodies, crossover anorak and pants, tees, mitts, and socks. […]

Wintersteiger, the global leader in automated ski tuning machines, is proud to introduce the most innovative tuning machine ever produced. Not only does this best-in-class automated ski tuning machine offer a major step forwards in terms of development, but it also represents a reinvigorated focus at Wintersteiger on the profitability and financial success of our […]

Etnies and the BMX film RAD launched the RAD limited footwear and apparel collection to celebrate their 35th anniversaries. Both brands debuted in 1986.  Etnies x RAD collection offers two shoe styles, four short-sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt, socks, and hats. In addition to their shared 1986 and BMX sports roots, both brands […]

SKLZ debuts two lacrosse training products—the Quickster Lacrosse Goal and the Universal Shooting Targets—to establish SKLZ in the lacrosse category. SKLZ is focused on the athlete, creating training equipment and products to improve specific skills and techniques for baseball, softball, soccer, football, basketball, golf, and fitness. With its entree into the lacrosse category, SKLZ now […]