Archives: Press Releases

Alterra Mountain Company announced it has established the Alterra Mountain Company Community Foundation, a public charity created to offer financial support to North American communities where it operates. Alterra Mountain Company founders from Henry Crown and Company and KSL Capital Partners, and Alterra Mountain Company CEO, Rusty Gregory, have donated an initial $2.6 million to […]

Backcountry and Outdoorsy, an RV rental company, have partnered to offer customers recommendations to create their own outdoor travel experiences from merchandise to RV rental at a lower cost. Backcountry customers will receive a discount on Outdoorsy RV rentals and Outdoorsy customers will have access to discounted Backcountry merchandise. “A partnership between Backcountry and Outdoorsy […]

Jaybird, a maker of wireless headphones, announced its partnership with professional bike racer, Kate Courtney. Courtney is the current Elite XC World Cup Overall Champion and the 2018 World Champion—the first American to hold those titles since 1991. She is also a member of the Scott-Sram MTB Racing Team and will represent the U.S. at […]

BENTONVILLE, Ark. – May 20, 2021 – LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new Flex Canvas Shorts. The shorts are made with the same quality, durability, and intentionality of LIVSN’s Flex Canvas Pants. True […]

MALMӦ, Sweden – May 20, 2021 – USWE, leader in action packs for motorsports and active outdoor, today announces the launch of its new RAW™ Series, the ultimate off-road adventure and enduro motorcycle racing packs featuring USWE’s proprietary NDM™ harness system, smart organization, and multiple size and capacity options. The RAW™ Series comes standard with […]

  Astral announced it had signed pro surfer Garrett McNamara as a strategic advisor to the brand. McNamara will provide product testing, assist in product development and advise in marketing to saltwater users, including surfers, as the brand expands into that market. “Garrett came into my focus when I lived, and surfed almost daily, in […]

Arc’teryx is launching ReBird, a program that connects customers to its ongoing initiative in circularity, including upcycling, resale, care, and repair. ReBird marks the company’s commitment to shift from a take-make-waste ethos by adopting and evolving a circular way of operating. It also contributes to the brand’s science-based targets to reduce greenhouse gas emissions by […]

Dakine, building on its partnership of over 20 years with World Champion professional surfer John John Florence, has collaborated on a collection of surf products and accessories. The Hawaiian-born Florence is one of five surfers to win back-to-back world titles and will represent the U.S. in surfing’s inaugural appearance in the upcoming Tokyo Summer Olympics. […]

Charleston, SC (May 19, 2021) — Huk’s new Tie-Dye and Tie-Dye Lava collections add fun to its line of performance clothing while still giving anglers the serious performance required for long days on the water. The trendy new patterns were added to your favorite lines and are sure to freshen up any wardrobe while still […]

Chrome’s latest BLCKCHRM 22X collection offers a technically refined approach to its best-selling bags, now in Stone Grey.    The pack collection offers innovative materials and new methods of construction for the brand. At the heart of BLCKCHRM is the 22X nylon, inspired by the 22-degree bias that offers tear-resistance to technical sailcloth, which is […]

100% has signed Ken Block as its latest Visionary to represent the brand. In 1994 Block founded DC Shoes and in 2010, the clothing and media company, Hoonigan. Block has also had a decorated career as a rally race car driver. “Working with a brand like 100% is such an incredible opportunity,” said Block. “As […]

Maison Kitsuné, the Paris-meets-Tokyo fashion brand, and Helinox, the maker of packable, lightweight furniture and accessories, announced a new collaboration that celebrates the outdoors.  The collaboration, part of Maison Kitsuné’s Chillax Fox Heart of Summer wardrobe, includes Helinox’s Chair One, Table One Hard Top, Cot One Convertible, and Royal Box shade structure, all with a […]

Stadium Goods teamed up with Chaco Footwear to create a series of Chillos Slides for men and women. The collaboration marks the first footwear release by Stadium Goods and is the first iteration of the brands’ partnership. This first drop includes two Stadium Goods colors in “Whiteout” and “Blackout”. “I love Chacos,” said Greig Bennett, […]

Nocs Provisions released its Zoom Tube 8×32 Monocular Telescope, the latest addition to the brand’s range of outdoor optics. The Zoom Tube is 8×32 (8x magnification/32mm lens aperture), the equivalent of a 400mm zoom lens. Featuring Swiss-designed Bak4 prisms, each piece of glass on the Telescope is coated multiple times to reduce chromatic aberration and […]

CARLSBAD, Calif. (May 18, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate pain. The new GRID 1.0 […]