Archives: Press Releases

Costa expanded its lifestyle collection for summer with two beach-ready lifestyle frames, the Rincondo and Maya. Each offers 580 color-enhancing and polarized lens technology, bio-resin frames and Hydrolite nose and temple grips.   The Rincondo, a cousin to the Rincon and Rinconcito, offers a rounded lens shape and wrap. The women’s Maya lightweight has a […]

May 27, 2021 (Santa Cruz, CA) – Following the launch of the Forge 15 hitch-mounted grill last year, HitchFire announced today the addition of accessories to their flagship product to create the Ultimate Grill Station™. This package includes the Forge 15 grill, a side table with an impressive 15”x30” hard maple cutting board that mounts […]

May 27, 2021 (Lake Forest, CA) – Today, etnies released Devon Smillie’s new signature colorway of the Windrow Vulc.  Arriving in a white and gum, Devon’s clean, classic signature colorway with the etnies stylized “E” logo fits his style.  Check out the new etnies Windrow Vulc here: etnies.com/WindrowVulc Through the years, Devon has had remarkable […]

Igloo released its Limited Edition Photographer Series Playmate cooler collection featuring the works of Magdalena Wosinska, Atiba Jefferson and Estevan Oriol. “It’s a huge honor to collaborate with Magdalena, Atiba and Estevan on our Photographer Series,” said Brian Garofalow, CMO, Igloo. “Each photographer is incredibly talented and has created unique iconic work. We’re thrilled to […]

Developed in response to the changing needs of the active outdoor lifestyle market, the Pertex Fabric Lab is a new online platform designed to build closer relationships and collaboration with its brand partners. “The primary focus of the Pertex Fabric Lab is to provide our partners with instant access to the latest fabric innovations and […]

May 24th, 2021, Morgan Hill, Calf – In a category all its own; the initial Terra wheels set a new benchmark for mixed-terrain performance in every measurable sense. Today Roval releases a wheelset borrowing performative benefits of its premium predecessor paired with the serviceability of new DT SWISS hubs for a wheelset that breaks expectations […]

Slinger Bag Inc. announced that tennis coach and sports commentator, Patrick Mouratoglou will join the brand’s Ambassador team led by Tommy Haas, former ATP No. 2 ranked player and Olympic silver medalist, who was named Chief Ambassador earlier this year. The team also includes doubles tennis players Bob and Mike Bryan and tennis coaching Nick […]

The Athertons are showcasing Enduro’s MT500 Smok’n Prints for mountain bikers. The MT500 Animo L/S Tee traditional camo and animal prints were morphed and blurred into a textural pattern. The MT500 Ink L/S Tee also plays with watercolor style print effects that move away from the traditional gradient fade and into something irregular.  Both shirts […]

The US Ski Team (USST) announced an alliance between Swix, the US Ski Team, and Wintersteiger. Based at the Center of Excellence (COE) in Park City, UT, this cooperative effort will offer a ski and boot service education platform available to USST athletes at the COE but will evolve into a domestic standardized ski and […]

Alterra Mountain Company announced it has established the Alterra Mountain Company Community Foundation, a public charity created to offer financial support to North American communities where it operates. Alterra Mountain Company founders from Henry Crown and Company and KSL Capital Partners, and Alterra Mountain Company CEO, Rusty Gregory, have donated an initial $2.6 million to […]

Backcountry and Outdoorsy, an RV rental company, have partnered to offer customers recommendations to create their own outdoor travel experiences from merchandise to RV rental at a lower cost. Backcountry customers will receive a discount on Outdoorsy RV rentals and Outdoorsy customers will have access to discounted Backcountry merchandise. “A partnership between Backcountry and Outdoorsy […]

Jaybird, a maker of wireless headphones, announced its partnership with professional bike racer, Kate Courtney. Courtney is the current Elite XC World Cup Overall Champion and the 2018 World Champion—the first American to hold those titles since 1991. She is also a member of the Scott-Sram MTB Racing Team and will represent the U.S. at […]

BENTONVILLE, Ark. – May 20, 2021 – LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new Flex Canvas Shorts. The shorts are made with the same quality, durability, and intentionality of LIVSN’s Flex Canvas Pants. True […]

MALMӦ, Sweden – May 20, 2021 – USWE, leader in action packs for motorsports and active outdoor, today announces the launch of its new RAW™ Series, the ultimate off-road adventure and enduro motorcycle racing packs featuring USWE’s proprietary NDM™ harness system, smart organization, and multiple size and capacity options. The RAW™ Series comes standard with […]

  Astral announced it had signed pro surfer Garrett McNamara as a strategic advisor to the brand. McNamara will provide product testing, assist in product development and advise in marketing to saltwater users, including surfers, as the brand expands into that market. “Garrett came into my focus when I lived, and surfed almost daily, in […]