Archives: Press Releases

SAN DIEGO, Calif. – April 12, 2022, 100%®, the San Diego-based sports performance brand announces partnerships with some of the top snow athletes in the world including Zoi Sadowski-Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson. The next generation of snow athletes combined with veteran big-mountain skiers usher in a new category for […]

Flagstaff, Ariz. (April 12, 2022) – Kahtoola, creator of award-winning traction and performance-driven gaiters, is happy to announce that it has achieved carbon neutrality. In 2019, the brand began the process by working with the Outdoor Industry Association’s Climate Action Corps (CAC) to analyze its greenhouse gas emissions. Starting in 2022 and beyond, Kahtoola is […]

Ruffwear launched two collections for Spring 2022— the Camp & Hike (for camp/trail) and Backpacking Collections (focused on the unique needs of multi-day trekking in the backcountry). “At Ruffwear, we’re about unleashing possibility through a life of discovery, and these new products invite outdoor dog-loving humans and their pups to join us on the journey,” […]

NEW YORK, NY – Youth Athletes United, the 291-unit multi-brand youth sports franchisor behind Little Rookies Baseball,  Soccer Stars, Amazing Athletes, TGA Premier Sports, and JumpBunch, announces a new partnership with former Major League Baseball All-Star Ben Grieve. As a brand ambassador, Grieve will help to impact Little Rookies Baseball, Amazing Athletes, and JumpBunch franchisees through local programming, clinics, and […]

Inov-8 launched its first road to trail running shoe, the ParkClaw G 280, with infused Graphene in the rubber outsole and foam cushioned midsole, for more grip and greater bounce. Inov-8 Founder Wayne Edy said: “This shoe is all about giving runners adventure from their door, allowing them to turn off the road, escape the […]

Wahoo, a fitness technology company, and The Ironman Group, announced a multi-year company-wide deal that makes Wahoo an official technical partner for all brands under The Ironman Group portfolio, including Ironman, Ironman 70.3, Rock ’n’ Roll Running Series, Epic Series, Haute Route, and UTMB World Series. The deal provides all working within the Ironman brands […]

Nocs Provisions, maker of outdoor binoculars and monoculars, introduces its Pro Issue Waterproof Binoculars, the latest in its growing line. Available in 8×42 and 10×42 models and offering a wide field of vision, the Pro Issue Waterproof binoculars convey the build and feel of Nocs’ original Standard Issue binoculars yet are built around optics that […]

For Spring/Summer 2022, Indyeva, an outdoor clothing company for women, features sustainably made clothing for the outdoor enthusiast and its first trail-to-river swimwear collection. Working towards its goal of using 100 percent recycled synthetic, natural or organic fibers by 2025, half of the raw materials in the collection are made from sustainable components. Of a […]

Jack Wolfskin will introduce sustainable design to market with its Terraventure Texapore hiking boot.  The hiking boots, available in mid- and low-ankle height, eliminate PFCs from manufacturing while using nearly 100 percent recycled materials. The technical hiking boot will be manufactured with recycled and sustainably-sourced uppers, membranes, liners, midsoles, and outsole materials.  Aspiring to eliminate […]

Kitsbow Cycling Apparel announces its 2022 Kitsbow Ambassador Team, including 29 women and 30 men living in the U.S., selected for their passion for cycling, involvement in their local communities, and work to get more people on bikes. “Kitsbow is excited to support our Ambassadors’ adventures by making sure they are equipped with high-quality apparel,” […]

Honey Stinger has introduced its latest Nut + Seed Bar featuring a nut-butter filling covered in caramel and rolled in nuts and seeds for a protein-rich, post-exercise bar. With 14 grams of protein and 25 percent of the daily recommended value of antioxidants Vitamins A, C and E, the Nut + Seed Bar offers fuel […]

The Colorado-based manufacturer of lightweight and packable inflatable packrafts, Kokopelli, has returned its full Kevlar X-Series Packrafts. Available again with a re-launch of the Nirvana Self-Bailing X and Rogue-Lite X. Designed as packrafts, the X-Series boats offer the best of both worlds, being stronger than their TPU constructed packrafts and lighter than the PVC ones […]

On, the Swiss running brand, introduces its Cloudmonster, a shoe with more CloudTec and more cushioning than any of its previous styles. The CloudTec midsole with On’s patented technology combines with the bouncy Speedboard – a plate featured in all On shoes – with a rocker shape. The construction delivers a high-energy return during long […]

Costa, the manufacturer of the first color-enhancing polarized glass lens for sunglasses, is offering next-level performance in two more of its legacy frames for spring 2022.  In 2021, Costa debuted its Pro Series with the Blackfin Pro and Fantail Pro. The collection grows to four styles with the Reefton Pro and Tuna Alley Pro featuring: Eyewire drains to keep sweat and […]

Alpen announced the next generation of secure bicycle storage and parking solutions with the launch of its new Basecamp Bike Capsule. The model joins the Classic to provide cyclists with a secure, weatherproof storage solution to protect and charge bikes. The Basecamp is larger than its Classic model to accommodate more bike styles, including e-bikes, […]