The 1Climb Foundation—a St. Louis based organization with the goal of introducing 100,000 kids to climbing—this week named Verde Brand Communications as its agency of record.
Founded by professional rock climber Kevin Jorgenson and So iLL Holds owner Dan Chancellor, 1Climb partners with local climbing gyms and Boys and Girls Clubs across America to install permanent climbing walls and introduce thousands of kids to climbing. Since its inception in 2017, 1Climb has opened three walls in California and Missouri. Plans are underway for 10 more walls as the organization recently announced a new partnership with Adidas Outdoors, which will be funding the additional walls. The climbing walls are slated to open over the next two years in Los Angeles, New York and Chicago.
“1Climb is inspiring confidence in kids through climbing, which can have an incredibly positive influence on other aspects of their lives, as well as their communities,” said Kristin Carpenter, CEO and founder of Verde Brand Communications. “Through supporting 1Climb, we’re really supporting the kids and communities touched by their programs.”
Verde will support a range of strategy and communications efforts as the organization enters into its next phase of wall openings. Working closely with the 1Climb team, Verde will share 1Climb’s story with the communities it is serving, as well as the greater climbing and outdoor communities with the goals of elevating brand awareness, partnership opportunities and program support.
“Verde’s experience in the outdoor and climbing space made them a natural fit for 1Climb,” said Tim Baum, executive director of 1Climb. “We’re confident their expertise in strategic media relations and brand communications will take our foundation to the next level, and help us reach our goal of getting 100,000 kids introduced to climbing.”
For more information about 1Climb, or to donate to the organization, visit 1climb.org.
About 1Climb: The 1Climb Foundation was founded in 2017 with the mission of introducing 1 million kids to climbing. 1Climb helps with funding to install climbing walls in Boys and Girls Clubs across the United States and creates partnerships between the clubs and the local climbing community. For more information about 1Climb, visit 1climb.org.
About Verde Brand Communications: Founded in 2001, Verde Brand Communications is a full-service brand communications agency focused on the outdoor and active-lifestyle markets. It offers a range of integrated marketing and communications services, including brand strategy and positioning, public relations, digital marketing, social media, paid media and content creation. Verde’s experience includes extensive work in the outdoor, snowsports, cycling, endurance, active travel, consumer electronics, craft beer and spirits, and lifestyles of health and sustainability markets. For more about Verde, visit verdepr.com.
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