Prana will open a new flagship store near its headquarters this spring. Prana Encinitas will be located on the South Coast Highway 101 in the heart of Encinitas. It will be the brand’s sixth store in the country, but its first brick-and-mortar retail location in Southern California.
“Our roots are in Southern California, so it only made sense to open a store in our own active and free-spirited backyard,” said Scott Kerslake, Prana CEO. “The proximity to our headquarters and the community itself made Encinitas an ideal spot to connect with our loyal customers and other like-minded locals.”
Prana began with apparel catering to the clothing needs of yogis and climbers. It has since broadened its reach, providing men’s and women’s lifestyle fashions with a versatile, comfortable, and stylish approach. Built for active and every day wear, Prana provides items inspired for the journey, no matter how grand the adventure.
As a leader of sustainable practices, Prana mitigates its impact on the environment in all stages of production, operations, and supply chain. To stay consistent with Prana’s commitment, the Encinitas retail location will incorporate sustainable building practices.
Located at 624 Highway 101, Encinitas, California, 92024, Prana will be open to the public spring 2015.
Prana, which was acquired in 2014 by Columbia Sportswear Co., is a lifestyle brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. In addition to its own stores, Prana is sold primarily through 1,400 specialty retailers across the US, Canada, Europe and Asia.
