Iconix Brand Group Inc. has signed a new agreement with One Step Up to be the exclusive apparel and footwear licensee for the Pony brand in North America.
Under the new three-year deal, One Step Up and its subsidiaries, Fashion Footwear, Aggressive Apparel and Kidz Concepts, will design and manufacture Pony footwear and apparel for men, women and kids. Pony is one of 30 brands in Iconix Brand Group’s portfolio of consumer brands. The company owns, licenses and markets its brands to retailers and manufacturers.
A new collection of Pony footwear will launch this spring at retailers including Footlocker, Champs and Kicks USA as well as Pony.com. Additionally, men’s and women’s activewear and kids’ apparel will launch exclusively on Pony.com, with expanded distribution in specialty stores planned for the Fall/Winter 2019 season. Other categories will include men’s and boys’ underwear and loungewear, debuting for the 2019 back-to-school season. The new footwear collection will include many iconic Pony footwear styles including the City Wings basketball shoe and the inaugural tennis shoe, the Top Star.
Launched in Manhattan in 1972, Pony stands for “Product of New York” and is best known for its basketball sneakers. Iconix acquired the brand in 2015.
“We’re excited to partner with Iconix to help grow the Pony brand through a new line of footwear and apparel,” said Harry Adjmi, president of One Step Up. “Pony is an iconic New York brand with strong recognition and growth potential, and we’re thrilled to help bring the brand to life through our new product lines.”
“Iconix looks forward to collaborating with One Step Up on the Pony brand,” said Robert Galvin, chief executive officer, president and a member of the board of directors at Iconix Brand Group, Inc. “With heritage athletic and lifestyle brands in high demand right now, our new partnership with One Step Up will help us evolve and expand the Pony brand in North America. We are excited to reintroduce the Pony brand to the market with a fresh approach based on storytelling and tremendous product. We have a unique opportunity to reintroduce the brand to a whole new generation with a powerful digital first and social media focused strategy.”
Image courtesy Pony