Pony International signed an endorsement agreement with Wilson
Chandler, the New York Knicks 2007 first-round draft pick, for the
re-launch of its performance basketball line for fall 2007.
Wilson will be featured in a national advertising campaign that
launches in October running in magazines such as Sports
Illustrated, ESPN, SLAM, STACK, Complex.
“Wilson will be an excellent complement to the legacy of athletes that
have endorsed Pony over the years,” Kevin Wulff, Pony's President and
CEO said. “He is an incredible talent with a knack for exciting fans
with his dynamic athletic ability.”
“Many experts consider Chandler to be the steal of the 2007 draft. An
extremely promising hybrid-forward standing at 6'8″, he is a powerhouse
with rare athleticism,” says Colin Brickley, Pony's Public Relations
and Sports Marketing Director.
“He plays with a combination of passion, poise, and precision,” says
Chris Grier Luchey of CGL Sports, Chandler's agent. “He is definitely
the perfect caliber of player to create excitement around a legendary
brand like Pony.”
“I couldn't be more excited to wear Pony's on and off the court in New
York,” says Chandler, a consensus All Big East selection as a freshman
at DePaul University. “Pony is a classic brand and I am honored to be
wearing the Chevron.”
The re-launch of Pony's basketball line will include the City Wings
'08, Starter Mid '08 and the Quix, athletic shoes that blend esthetic
style and authentic performance features while maintaining their
old-school attitude.
Pony was founded in 1972 and quickly became one the most distinctive
sports brands in the world. Among the many athletes who wore Pony shoes
were Pele, Muhammad Ali, George Foreman, David Thompson, Darryl
Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson, and
Tracy Austin.
