Heelys, Inc.  announces its partnership with Disney’s Wide World of Sports as title sponsor of the Endurance Series Kids’ Races through 2008. As part of the arrangement, the Heelys National Skate Team will be performing demonstrations through 2008 with special featured events at the endurance series kids’ race. The National Team will be performing tricks and stunts using both street and skate park components.

“We’re thrilled to launch our partnership with Disney’s Wide World of Sports,” said Heelys, Inc. Vice President of Marketing Jim Peliotes. “Disney is known for great family adventures and Heelys has long encouraged families to exercise together and lead healthy lives, so this partnership is a natural fit, not to mention a whole lot of fun.”

“The best part of my job is sharing my passion for this sport with all ages, particularly kids,” said Team Heelys National Captain David Chau. “We think people will be impressed with our demonstrations and be wowed with the variety of tricks – we’ll definitely turn some heads.”