Winmark Corporporation’s Play It Again Sports retail chain entered into a partnership with Rawlings Sporting Goods, Inc., the baseball and softball gear makers, and Easton bats, as the Official Resale Partner of Rawlings and Easton.
Play It Again Sports and Rawlings/Easton will work together to help players “extend the life of their equipment, reduce environmental impact and provide value to baseball and softball players in their local communities across North America,” said Winmark.
With over 280 franchises in North America, Play It Again Sports will provide Rawlings and Easton customers a resale option for Rawlings and Easton products.
“Winmark has been a partner with both Rawlings and Easton for decades,” said Renae Gaudette, COO. “To formally recognize this important relationship as an official resale partner is an exciting day for us. Our Play It Again Sports franchised locations are uniquely positioned to extend the lives of quality used Rawlings and Easton products, and this partnership supports our mutual goals of sustainability and providing value to local communities.”
As a premier sustainability partner of Winmark and Play It Again Sports, Rawlings/Easton will sponsor Play It Again Sports buy/drive events and National Recycling Day promotions incentivizing consumers to sell their Rawlings and Easton gear for cash.
Rawlings/Easton and Play It Again Sports are also teaming up to create content the companies will distribute on Rawlings’ and Easton’s YouTube and social channels and promoted by Play It Again Sports via local stores, social media, websites, and national PR messaging.
“This collaboration with our long-time partners at Play It Again Sports and Winmark Corporation exemplifies our admiration for all the wonderful work they do to create a more sustainable environment for the athletes that use Rawlings and Easton products,” said Dave Bracci, national sales director, Rawlings. “We maintain a shared vision to provide quality baseball and softball products to athletes of all abilities and ages and look forward to growing our relationship in the future.”
