Phiten has made Matt Hasselbeck of the Seattle Seahawks the first professional football player to endorse Phiten branded sports accessories and personal care lines.

The quarterback becomes an official Phiten athlete through the new endorsement deal that will extend through the 2010-11 football season including post season play.

Hasselbeck stated: “Phiten athletes are in an elite class and I'm honored to join that group. I've been a fan of Phiten products since 2004 and have used everything from their titanium necklaces and bracelets to their athletic tapes and sports wraps. I'm never without them.”

Headquartered in Torrance, CA, Phiten shops are located in Seattle, Torrance and Honolulu as well as sporting goods retailers.